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The Blackest of Vodkas
The Blackest of Vodkas

Photograph Information Photographer's Comments
Challenge: Advertisement (Classic Editing)
Collection: Challenge Entries
Camera: Canon PowerShot S40
Location: Indoors, Home
Date: May 4, 2002
Galleries: Advertisement, Persuasive
Date Uploaded: May 5, 2002


Place: 31 out of 79
Avg (all users): 5.6200
Avg (commenters): 6.3548
Avg (participants): 5.3380
Avg (non-participants): 5.7752
Views since voting: 1553
Votes: 200
Comments: 32
Favorites: 0

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05/14/2002 03:33:00 PM
For those of you who asked, yes, black vodka really does exist, and it's very nice too! :o)

US site - www.blackvodka.com
UK site - www.blavod.com

They use a herb to stain it a very dark green, nearly black, and it makes the vodka just a tiny bit smoother :o) Enough of the plug, back to the photo! The shot was light by sunlight alone, but I was playing about with aperture & shutter settings, so ended up with a very blue shot. I got most of it black by readjusting the levels, but couldn't get it as dark as I had hoped, hence its a bit over exposed looking. The focus was a pain, as I wasn't able to get the depth I wanted, so I went with the focus on the 'pure black vodka', since that's what I was trying to sell.

Final thing - the reason this doesn't show any more of the bottle or its enjoyment was that I was trying to sell the name, ie create brand awareness, rather than the physical product.

Thanks for all your comments!
 Comments Made During the Challenge
05/12/2002 10:41:00 PM
Did you try rotating -pi/2? I suppose you wanted the name to be readable. In that case, better focus would have helped. Good job, though.
05/12/2002 10:37:00 PM
Wish the lettering towards the bottom of the bottle was sharper.
05/12/2002 12:17:00 AM
I've always had a problem reading the red-on-black motif. Maybe more contrast would help here.
05/11/2002 12:29:00 PM
Interesting perspective. I little too bright around the edges, I think
05/11/2002 10:16:00 AM
Nice photo. My personal preference would be to see the whole bottle but that's because I'm not familiar with this brand and I think it would help others like me to identify the product. Otherwise, this is nicely presented.
05/11/2002 07:22:00 AM
nice clean shot. where did the blue come from?
05/10/2002 05:47:00 PM
If the black was a bit more saturated, I think this would have been a great shot.
05/10/2002 01:54:00 AM
hard to focus on that. interesting perspective.
05/09/2002 03:49:00 PM
cool idea but words loose crispyness and takes away from photo back light is too stong.
05/09/2002 01:33:00 PM
Stylish. I could see this being used as an ad. Nicely done.
05/09/2002 04:05:00 AM
Just so fine, but you know that. Might have been more effective cropped top, bottom and left to remove the lighting glare and airspace in the bottle - would have tightened everything up a bit for better or worse, but them's pretty small pomme de terre. Congratulations!
05/08/2002 03:38:00 PM
I like it a lot. It would make a great ad. Great lighting. I give it a ten.
05/08/2002 07:53:00 AM
i think looking up rather than down would have worked better. also i dont think the over exposure really works. it doesnt bring out the 'blackness'.
05/07/2002 11:57:00 PM
latest russian space rocket ?:) interesting perspective
05/07/2002 11:38:00 PM
I love the unusual angle and the lighting.
05/07/2002 10:17:00 PM
Great perspective here. Very unique.
05/07/2002 04:45:00 PM
I find the reflection on the top of the bottle a little distracting apart from that a good product shot.
05/06/2002 10:52:00 PM
photo seems a little hazy
05/06/2002 06:51:00 PM
interesting shot, but it wouldn't make me want to buy.
05/06/2002 05:54:00 PM
Wow, never knew there was such a thing as Black Vodka. Did you bring enough for the whole class?? Very nice shot.
05/06/2002 04:49:00 PM
Like the angle, but the brightness is distracting. Seems too faded to me.
05/06/2002 03:08:00 PM
nice ad shot, good angle. Like the depth of field effect.
05/06/2002 02:16:00 PM
The concept and angle on this photo is really nice. The lighting is just a little bright and the focus on the bottle logo deteriorates significantly towards the bottom of the bottle. I'm not sure what camera is in use here, but there is possibly a better exposure setting for this shot. I would try it with a smaller aperture and a longer shutter speed... I would also attempt to make the lighting a little less obtrusive. Nice job!
  Photographer found comment helpful.
05/06/2002 01:33:00 PM
great lighting and perspective.
05/06/2002 01:18:00 PM
i like how the white letters leap out...i'm curious because i've no clue, is there really a black vodka and does it have a 'flavor'?
05/06/2002 12:50:00 PM
05/06/2002 12:37:00 PM
Nice comp, good color, interesting.
Good job here.
05/06/2002 11:55:00 AM
Interesting angle! Good photo. (not specific to you, but how do you show "enjoyment" of alcohol {product you are selling} in this ad?)
Photo 9 Advert 7 total 8
05/06/2002 07:17:00 AM
Impressive focal point. You've focused on exactly what the subject is. I think rotating it 90cw would make it even better.
05/06/2002 05:16:00 AM
This would work better as a ad if it were not blur. I love the background and even the angle. Just needs to be more in focus.
05/06/2002 04:38:00 AM
Nice photo, but maybe a little too much glare.

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