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Uisge Beatha - The Water of Life
1st PlaceUisge Beatha - The Water of Life
andywightman


Photograph Information Photographer's Comments
Challenge: Advertisement Revisited (Basic Editing I)
Camera: Olympus C-750UZ
Location: Isle of Skye
Date: Jul 3, 2004
Aperture: 7.0
ISO: 50
Shutter: 16 seconds
Galleries: Still Life, Advertisement
Date Uploaded: Jul 4, 2004

A simple depiction of Scotland's most famous export. I chose Glenfiddich because of the attractive bottle and the contrasting colours. There is a problem though - it's a triangular shape and it was virtually impossible to eliminate reflections in this natural setting. The other problem was avoiding the accumulation of water drops on the bottle. In a professional shoot I would have had a huge screen, lighting and an asistant to look after the bottle!

Shot in the burn that runs past my parent's house on the Isle of Skye.

Cropped, levels, brightness + 5, Saturation + 20 green, unsharp mask, resized.

Statistics
Place: 1 out of 218
Avg (all users): 7.3914
Avg (commenters): 8.6970
Avg (participants): 7.2963
Avg (non-participants): 7.4439
Views since voting: 8570
Views during voting: 521
Votes: 304
Comments: 64
Favorites: 16 (view)


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AuthorThread
11/28/2006 04:14:31 PM
great shot!!!! im thirsty, congrats.
07/28/2005 07:50:10 PM
Sure makes you want a drink. Great shot!
06/18/2005 01:51:58 AM
Nice one, i like it one of the best
07/20/2004 09:18:10 AM
Congrats on the win!
  Photographer found comment helpful.
07/20/2004 09:08:26 AM
As a bartender who once worked at a Scotch bar, I certainly hope you used the 18 and not the 12 y.o. variety ;)

Excellent shot!
  Photographer found comment helpful.
07/18/2004 11:41:24 PM
Congrats on your first ribbon...
  Photographer found comment helpful.
07/16/2004 12:21:11 AM
Very nice! Congrats.
  Photographer found comment helpful.
07/14/2004 11:22:03 PM
Great job, I love the contrast between the movement/stationary, white/dark, rock/glass. The only problem with that I see in it is that bottle in it. No, j/k. Excellent shot.
  Photographer found comment helpful.
07/14/2004 09:40:48 PM
This is high quality work, Andy! Congratulations on the ribbon!
  Photographer found comment helpful.
07/14/2004 01:33:00 PM
Well done Andy - I had a feeling this was yours! Result.
  Photographer found comment helpful.
07/14/2004 09:51:58 AM
This is beautiful and I could completely see it in a magazine. You should send it to them... Congrats on the ribbon!!
  Photographer found comment helpful.
07/14/2004 09:06:50 AM
Very nicely done! Good shot. Congradulations on the ribbon

Like geewhy said, lets crack it open
  Photographer found comment helpful.
07/14/2004 09:03:25 AM
Great shot, Andy. Congrats on your first ribbon!

Coincidentally, I actually worked on the advertising for Glenfiddich at Chiat/Day in the late 80's. Funny that it should show up here.
  Photographer found comment helpful.
07/14/2004 05:26:53 AM
Congrats Andy well deserved!!!
  Photographer found comment helpful.
07/14/2004 05:09:12 AM
Congratulations Andy..you can crack the bottle open now.

Well done.
Gordon
  Photographer found comment helpful.
07/14/2004 04:45:18 AM
Hi everyone. Wow! Thanks for appreciating the photo.

We are exposed to a lot of high quality editorial imagery in advertising in the UK and as I was in the isle of Skye, a natural setting seemed a good idea. I saw the wonderful Glenfiddich bottle in my parent's kitchen and decided to use it.

Key to advertising is focus on the product or on the imagery associated with the product. Hence the choice of a natural setting (whisky being a natural product) and the long exposure (16 seconds) to provide the muted but sensuous background. I tried setting the bottle in seaweed and on rocks (Scotch on the Rocks) but it was hard to take a shot that didn't just look like a bottle of whisky sitting on a rock. Hence again the need to do something to the background within the constraints of basic editing.

The bottle is not as sharp as it should be. Perhaps this is due to 4 megapixels and the accumulation of water drops from the waterfall. In a pro shoot the bottle would be shot at 1/250sec or so in same setting ans superimposed in photoshop.

Key to this shot was a tripod. Everyone should have one. Other key thing was a 4x and an 8x neutral density filter. These reduce the light entring the camera and allowed a 16 sec exposure at f7.0. ND filters are an excellent piece of kit allowing long exposures in daylight conditions.

Glare on bottle was not result of flash -none used but the ambient light penetrating the woodland canopy. On a triangular bottle this gave a lot of problems (I've edited most of this and excess water drops out on the print for sale). Ont he comment about neatimage - not used. This is a simple shot using only a long exposure.

Thanks again for all the comments and congratulations to the other ribbon winners.
07/14/2004 03:09:57 AM
Congrats on your first ribbon, Great photo
  Photographer found comment helpful.
07/14/2004 01:44:51 AM
Well done,Stunning work
  Photographer found comment helpful.
07/14/2004 12:56:04 AM
Nicely done. Grats on the ribbon
  Photographer found comment helpful.
07/14/2004 12:48:47 AM
Congratz on the win, It is a nice image I especially like the lines formed by the waterfalls.
  Photographer found comment helpful.
07/14/2004 12:42:29 AM
congrats on the blue i wasnt expecting it to get as high as it did but im still happy u got a blue ribbon :)
  Photographer found comment helpful.
07/14/2004 12:28:33 AM
Congrats on your first ribbon man! And a blue one, great job :)
  Photographer found comment helpful.
07/14/2004 12:14:09 AM
Great job on your blue!
  Photographer found comment helpful.
07/14/2004 12:09:47 AM
Congrats, excellent shot. Well done.
  Photographer found comment helpful.
07/14/2004 12:05:54 AM
Congratulations!!! Beautiful shot!
  Photographer found comment helpful.
 Comments Made During the Challenge
07/13/2004 11:14:32 PM
I think the water/stomach photo will beat this, but it should ribbon for sure. 10

ah ha! proved me wrong :) congrats on the ribbon, its well deserved!

Message edited by author 2004-07-14 00:05:57.
  Photographer found comment helpful.
07/13/2004 08:32:56 PM
Very nice.
07/13/2004 08:10:16 PM
I love long exposures of water. Outstanding work.
  Photographer found comment helpful.
07/13/2004 08:05:31 PM
Ooh yeah - nice. Does the job for me. Slight flash glare on bottle is my only crit, but it's memorable.
  Photographer found comment helpful.
07/13/2004 04:13:13 PM
Shades of Eward Muybridge, great use of exposure time! Not sure is single malt correlates with scene, but still effective. Nice.
  Photographer found comment helpful.
07/13/2004 04:12:54 PM
I love Glenfiddich.
This photo is also excellent. Not sure if the water is perhaps a bit too blured from the long exposure, but still looks pretty cool
  Photographer found comment helpful.
07/13/2004 02:32:28 PM
I don't like the steam.
07/13/2004 10:59:09 AM
A really wow! Perfect shutter speed for the water. The only thing I don't think works is the rock(s) in the left bottom corner. Exposure could not be better. This should finish way up in the strosphere.
  Photographer found comment helpful.
07/13/2004 12:39:56 AM
Nice, would like to see more detail on the bottle thought, In the top then though
  Photographer found comment helpful.
07/12/2004 03:48:11 PM
I love the way the water looks here, so soft and dream-like.
  Photographer found comment helpful.
07/11/2004 04:51:05 PM
The slow shutter made the waterfall look just right for me; as such it suggests the smoothness of the Scotch. Basic editing kept you from making this an Excellent image as the flash highlights could have been cooled down otherwise. One of my favorites!
  Photographer found comment helpful.
07/11/2004 11:40:35 AM
9
07/11/2004 10:50:46 AM
Nice blurring of water movement, good lighting, overall a pleasing photograph to look at with your eye drawn to the main subject.
  Photographer found comment helpful.
07/11/2004 05:41:34 AM
good light - fits the challenge - top so far 8/10
  Photographer found comment helpful.
07/11/2004 03:07:19 AM
WOW....this is awesome! Can see it in a magazine. Really excellent
  Photographer found comment helpful.
07/11/2004 01:06:11 AM
The scotch looks like a refreshing beverage :D. A sharper bottle would have made it stand out much stronger - 8
  Photographer found comment helpful.
07/10/2004 05:24:08 PM
I love the blurred water. Gives it a cool feel to the photo. Well done!
  Photographer found comment helpful.
07/10/2004 09:55:07 AM
Really like this one -- the lighting, composition, background.
  Photographer found comment helpful.
07/10/2004 05:52:48 AM
What a neat effect.. Be interested to read your comments after voting closes. I assume a longish shutter, and some flash fill which gave you the highlights? I prefer something a little older in a scotch, but a nice drop all the same :-).
  Photographer found comment helpful.
07/10/2004 05:32:00 AM
brilliant [10]
07/09/2004 11:23:13 AM
I like the long exposure effect on the water, but I think it's just a little too much. Almost looks like dry ice fog. Still very nice!
  Photographer found comment helpful.
07/08/2004 09:51:55 PM
Sweeeeeeeeet! Outstanding use of long shutter, beautiful setting, excellent exposure.
  Photographer found comment helpful.
07/08/2004 05:16:28 PM
Great effect that makes the product standout! Was it done with just a slow shutter speed?
  Photographer found comment helpful.
07/08/2004 12:02:18 PM
Terrific photo in every way. A blue for sure.

The soft flowing water give this a surreal quality that works well with the product. Technically, a virtually flawless image.
  Photographer found comment helpful.
07/07/2004 11:07:28 PM
nicest alcohol ad i have seen this challenge. Well thought out and done.
  Photographer found comment helpful.
07/07/2004 10:19:56 PM
One of the top 20. Great job!
  Photographer found comment helpful.
07/07/2004 05:16:33 PM
Fantastic long shutter speed shot.
  Photographer found comment helpful.
07/07/2004 03:11:18 PM
I could easily see this in a magazine..very professionally done.
My only concern is that DPC had some sort of ruling against alcohol and cigarettes being portrayed in images which, if that is the case, may knock points off with some folks.
For absolute perfection substitute.. Glenfiddich with Glenlivet :).......9
  Photographer found comment helpful.
07/07/2004 03:06:12 PM
I dont know what's happening in the top right corner, but I still like it! (10)
07/07/2004 09:53:03 AM
Great picture, but the water seems too soft? Is that because of neat image?
07/07/2004 09:33:51 AM
Wow - stunningly beautiful image. This is the best I've seen so far and seriously could be used as an actual advertisement. Great job!
  Photographer found comment helpful.
07/07/2004 05:28:29 AM
You've sold me! If this doesn't ribbon I don't know what will. This is an awesome shot with great composition and exposure. The water almost looks like smoke or mist flooating around the bottle. Well done (10)
  Photographer found comment helpful.
07/07/2004 05:26:45 AM
Makes me want a glass right now (and it's early in the morning too....), Great job mixing a "traditional" waterfall shot with advertisment element. I'd think this one should get a ribbon.
  Photographer found comment helpful.
07/07/2004 04:30:27 AM
The water is wonderfull, for this shot though, i thinkk i would have gone for a warmer light. Evening or morning light would be great i think. Right now, itloosk a bit cold IMO.
  Photographer found comment helpful.
07/07/2004 02:45:12 AM
The blurred moving water works very well in this one. To me this is one of the best ones here because it looks like it could be a real ad and not just a picture of something somebody did in their kitchen. I like the color and the lighting too.
  Photographer found comment helpful.
07/07/2004 01:04:00 AM
single malts rock :)
07/07/2004 12:47:45 AM
I'm a sucker for long exposures, especially of water. Great shot!
  Photographer found comment helpful.
07/07/2004 12:46:57 AM
Very nice,
07/07/2004 12:18:45 AM
Excellent idea. I'm assuming that the thought is the water is very smooth and therefore the beverage must be too. However, the long exposer and low lighting make the water seem overly grey. Highlights on the rock and bottle are a little troubling too. Perhaps with a brighter more diffuse source you could reduce the highlights and brighten the scene overall.
  Photographer found comment helpful.


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