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Asahi in Rainforest
Asahi in Rainforest
william88


Photograph Information Photographer's Comments
Challenge: Beer or Soft Drink Advertisement (Basic Editing III)
Camera: Canon EOS-20D
Lens: Canon EF 80-200 f/2.8L
Location: California, USA
Date: Sep 30, 2006
Aperture: 5.6
ISO: 100
Shutter: 1
Galleries: Advertisement
Date Uploaded: Oct 1, 2006

A blue spot light from NorthWest, a yellow light from SE, a flash for the rain drops from the NE, a reflector to provide fill in. The editing is quite simple. color balance, sat., levels and USM.

Statistics
Place: 9 out of 127
Avg (all users): 6.6678
Avg (commenters): 8.1429
Avg (participants): 6.0962
Avg (non-participants): 6.7843
Views since voting: 2739
Views during voting: 432
Votes: 307
Comments: 31
Favorites: 3 (view)


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AuthorThread
11/07/2006 02:52:50 AM
Thank you very much for the detail comments.
10/17/2006 08:21:49 AM
greetings from the critique club

Congratulations on a fine shot and high finish. You planned, you set up, and you executed well. Your idea was creative and was deservedly received well. I'm sure that you knew that you had a strong submission when you entered it. You leave me with a difficult critique!

I find it interesting that the Beer or Softdrink Advertisement was a baic editing challenge when the advertising world is all about post production. The most obvious technical flaw of the frame being the hot spots created on the bottles from your remote flash. That flash made the raindrop effect work, but gave you a problem on the subject itself. A simple post-production fix, but not available to you. A flash difusion technique could very well have reduced the glare, but then you would have certainly lost the drama of the rain and of course the magic of the particular rain drops that that are bouncing off the bottles. Interesting delema.

I imagine that the first thing that the editor at the agency representing Asahi might scold you about would be "why is there so much negative space to the right of the subject". "Where am I supposed to put the text?". And he would be right. There is too much space to the right that does not benefit the subject. You can find your answer in the rule of thirds. Your subject is two bottles of beer. Put the exact center of your subject right on the exact right third vertical line and bingo....your your subject composition falls in perfect alignment to what the human eye expects.

I've had psychologists trying to explain to me why the rule of thirds is so magicle. I still don't get it. I do know that I don't even have to take off my shoes to count the number of times I have broken the rule to a positive result.

My last comment is compositional as well. More jungle! I might have tried (without blocking the labels in any way) to create more of an effect of that these bottles were an actual product of the plant. Like I could just go and pick one. Might be a nice effect.

Very nice work! You get an 8 from me!!

russ

Message edited by author 2006-10-17 08:29:02.
  Photographer found comment helpful.
10/17/2006 01:50:39 AM
graphicfunk, Thank you very much for the comment.
10/11/2006 08:48:03 PM
Like twins in the rain. Very nice. Congratulations on your top ten finish.
  Photographer found comment helpful.
10/11/2006 07:37:22 PM
Thank you so much Structor and SJCarter.
10/11/2006 02:55:05 PM
Congratulations on your top 10 finish. Excellent shot!
  Photographer found comment helpful.
10/11/2006 01:19:48 AM
Well done. Great execution on a terrific shot. Congrats on top 10.
  Photographer found comment helpful.
10/11/2006 12:27:09 AM
Thank you everybody for the comments.
 Comments Made During the Challenge
10/10/2006 08:56:58 PM
Very nice photo :)
  Photographer found comment helpful.
10/10/2006 03:55:30 PM
The movement of the rain is great.
  Photographer found comment helpful.
10/10/2006 10:06:00 AM
I really like the rainforest idea, it corelates well with the label without having having color overkill. Nice job!
  Photographer found comment helpful.
10/10/2006 08:48:47 AM
Am writing this comment via wifi, from my Deli bound rickshaw.
You sold it to me, and boy, do I need that drink right now?!!
  Photographer found comment helpful.
10/10/2006 02:35:22 AM
ha! nice one here... cool
  Photographer found comment helpful.
10/08/2006 10:16:55 AM
yeh i want to try it,great add
  Photographer found comment helpful.
10/07/2006 11:33:24 PM
I really like this, it has great effects. Very nice colors and comp. Good job.
  Photographer found comment helpful.
10/07/2006 11:27:47 AM
NIce effect with the rain. The only thing is a dark background withbrown bottles doesn't let the product "pop" out at you. Comp is nice and allows for text. Seems a bit over saturated but bright colors do attract attention.
  Photographer found comment helpful.
10/06/2006 09:57:45 AM
great idea. Nice lighting.
  Photographer found comment helpful.
10/05/2006 09:12:12 PM
Bumping this to a 10... one of the best in the challenge!
  Photographer found comment helpful.
10/05/2006 08:57:10 PM
Love it! Great capture, esp the framing/composition
  Photographer found comment helpful.
10/05/2006 08:12:14 PM
I would say that your idea was "All Wet," except for the fact that this is the most-professionally executed magazine ad that I have seen in this contest IMHO. Asahi really should get you "under contract!" Way to go!!!! :)
  Photographer found comment helpful.
10/05/2006 07:18:30 PM
very very nice!
  Photographer found comment helpful.
10/05/2006 11:25:12 AM
Well composed. Great lighting. Cool effect with the water spray. Well done.
  Photographer found comment helpful.
10/05/2006 09:07:14 AM
I like the effect of the rain and the motion that it provides.
  Photographer found comment helpful.
10/04/2006 09:17:49 PM
Nice job. The rain really adds a nice touch to it. 7
  Photographer found comment helpful.
10/04/2006 05:10:11 PM
lovely raindrops
  Photographer found comment helpful.
10/04/2006 12:52:54 PM
Cool shot, nice effect. How did you do it?
  Photographer found comment helpful.
10/04/2006 12:13:41 PM
Wow! My fav so far!
  Photographer found comment helpful.
10/04/2006 10:30:09 AM
Beautifully done.
  Photographer found comment helpful.
10/04/2006 05:44:43 AM
the water looks great...good colour and comp
  Photographer found comment helpful.
10/04/2006 03:48:51 AM
As several other nice shots here, this would fit straight into a magazine for an ad. The richochetting (?) drops are the dot over the i, whether intentional or not.
  Photographer found comment helpful.
10/04/2006 01:03:03 AM
Wonderful idea and well executed.
  Photographer found comment helpful.


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