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05/28/2005 09:20:20 AM · #1 |
Wasn't sure where else to put this, but this forum seemed reasonable enough. So...
I've been trying to come up with some logotype to "brand" my studio. I plan to use the logo in the corner of proofs, on my web page, business card, embroidered on hats/shirts, etc. I'd like to keep the logo fairly simple color-wise (i.e. no gradients or dozens of colors) so that it can be cost-effectively printed with spot colors (on pens or other promotional products, for example).
I'm not tied to any particular color scheme yet, these are just some examples I came up with.
I'd very much appreciate any feedback, and if you have any ideas based on combining elements from these examples or concepts of your own, by all means, shout them out. "Images" vs "Photography" is still up in the air for me. "Photography" seems almost "everyday" and "ordinary" (since it is used by the vast majority of photographers), whereas "Images" says "we do more than make photos, we create images". Thoughts on that are welcome, too. =]
FWIW, my focus is primarily on high school senior portraits, with a "minor" in show dogs / pet portraits and weddings.
Image is only 40K, so embedding directly for ease of reference:
aTdHvAaNnKcSe! |
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05/28/2005 09:21:44 AM · #2 |
#11 is easily my favorite.
-Terry
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05/28/2005 09:26:15 AM · #3 |
Ditto on #11
#8 would be next.
Message edited by author 2005-05-28 09:26:33.
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05/28/2005 09:29:25 AM · #4 |
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05/28/2005 09:31:16 AM · #5 |
Eddy
Like many on tis planet, I am dislexic and find that styalised fonts imposible to read so as a starter
1 2 9 and 10 are not easy to read
7 and 8 are a little better
the E G in 11 is difficult to distinguish
( this has nothing to do eith likes/dislikes just pure readability)
So looking at the this leaves 3 4 5 6 12 and 13 which I can read easily..
To be honest none of these jump out as great logos.
I like the basic shape of 11 but said earlier the RG is not easily distinguishable. I feel that the EG needs to be more legible rather than 2 tone accross the square
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05/28/2005 10:06:49 AM · #6 |
It may be of help to you to have a logo that can be shown in many iterations but still be recognizable. For instance, Coka-Cola can go by their full name with the banner underneath, just the word Coke, or just the banner. If you can extract a symbol or something more compact from your main logo for use on prints or other media (stuff other than correspondence or brochures) it could be less intrusive than a full logo, but still give you the desired result.
As an example, using the EG from 11 or 6 would work, or for 9 or 10, just use the your first name. |
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05/28/2005 10:06:57 AM · #7 |
In order of preference:
#11
#3
#2
Great job with your logos. I think all of them look great. |
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05/28/2005 10:08:21 AM · #8 |
| fyi, #12 is missing an "h" |
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05/28/2005 10:10:25 AM · #9 |
i have this problem liking cursive lettering in logos. it's suppose to create an elegance i guess, but isn't often executed the right way. i'd say get rid of 2, 4, 5, and 11. 7 and 8 looks like the same style for EBGames, a gaming store (don't know if they're national). 6, 12, and 13 look very plain too me, like your local printworks shop's template. 1 seems a bit too sloppy handwriting for a professional card (even if it is a relaxed and fun experience for the clients). So in the end I would either say it depends on your clientele. since you are going to be doing year book photos and pet pictures a fun logo like 9 and 10 could be the right choice (as long as people can correlate the goofy font with a gallery that shows your true professionalism/great uf colors by the way). if you want to stick to strictly professionaly looking, i'd say go with 3. it strikes me as the most professional one. anyway, time for work....
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05/28/2005 10:27:54 AM · #10 |
In order of preference
#8
#1
#11
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05/28/2005 10:43:41 AM · #11 |
To me some of them look like the General Electric logo, which I am not too keen on.
I like #3 and also #12. I think 'photography' could be moved under Eddy and made smaller in #12 and that would give it a nice flow and balance.
#1 is nice too, but I feel there's a bit too much of something. |
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05/28/2005 10:54:57 AM · #12 |
I can't really say any of them jump out and recommend themselves to me. The cursive is clichéd and to some extent harder to read, which is not good. "EG" as a logotype element is not a great idea because it is commonly used as the latin abbreviation of "for example" (exempli gratia), used like "Numbers with no divisors other than themselves and 1 are called "prime" numbers, eg: 3, 5, 7, 11, 19 etc."
Personally, I'd be looking for a distinctive shape or object to run in association with my name in plain, simple type. I'd be looking for a square or circular shape so as to allow the greatest number of permutations in how it may be used with my name. That way, for example, the whole can be used in a linear fashion on a narrow web banner, but the shape can fill up a large space in a business card with the text stacked next to it, etc etc.
I'll try to come up with an example.
Robt.
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05/28/2005 10:58:07 AM · #13 |
Numbers 9 and 10 look very "Bewitched" to me and number 3 looks like a law firm. Number 12 looks like "Eddie F Gurney." I like the bottom of 2 but maybe with a less elegant script on the top and I like the top of 4 but not the font on the bottom. I think I like number 8 the best, if you switched the lines and put "photography" on the bottom. Or number 7.
:)
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05/28/2005 11:08:35 AM · #14 |
11 is good, but feels a little too conformist, go with 3
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05/28/2005 11:09:01 AM · #15 |
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05/28/2005 11:28:48 AM · #16 |
My 2 cents.... I like 4, 5, 8 and 12....
in 4, I would make the word photography bigger, and in 12, maybe condensing it and moving it under Eddy... these are really cool.... good luck picking!! LOL
Message edited by author 2005-05-28 11:31:33.
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05/28/2005 11:34:49 AM · #17 |
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05/28/2005 11:44:51 AM · #18 |
Here's the sort of thing I'm talking about. Imagine the following as the left 2/3 of a business card, with simple, flush right tex stacked in the white space. Imagine it as just the "shape, much smaller, with "eddy gurley phtography" streaming right in a banner ad. etc etc. "square", graphich logos are easy to work with.
Please note: I am NOT saying this actual logo is an especially good one; I was just having fun in CorelDraw. It's too busy, of course, and it doesn't "mean" anything really. But you can use the principle ot make soemthing simple and graphic that works for you.
Robt.
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05/28/2005 11:56:20 AM · #19 |
3 with "photography" instead of "images"
then 11.
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05/28/2005 12:00:23 PM · #20 |
3 and 8
The others seem a bit too fussy or confusing to read.
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05/28/2005 12:05:36 PM · #21 |
I like: 2,8,11.
I don't like: 9,10. They're more dynamic, but much too childish.
"Images" seems an interesting choice, but it sounds too much like paintings or so.
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05/28/2005 12:19:52 PM · #22 |
As a maker of logos, I can tell you these things are important to you in making a final decision.
1. should be easily readable, many are dislectic, or wearing glasses that need to updated, or put on, or taken off. Baby bombers (that would be boomers, tee hee) are the decision makers for the senior portraits and most of us are near blind and half deaf.
2. easily recognizable (unique)as YOUR logo. In a flash glasses on or off, I know by the shape or colors it is your logo.
3. Looks the same BIG or small, some logos die as they are enlarged or shrunk. THis becomes important as the logo is made into a sign you hang out in your front yard (or business front), or shrunk to fit a 1x2 inch ad space for the school newspaper.
4. Hint....Bold! can easily be unbolded to fit a space.
5. Colors are pretty but reproducing them in 4 color press can be tough and imprecise. Pick one or two colors and use spot or pantone colors so matching up is easy. Use contrasting colors so when converted to B/W the distinction remains... and/or be sure the logo looks good in color and B/W.
6. Keep it simple for all the above reasons,and complicated logos do not reproduce well small.
7. Icon should say "This is what I do" or "his is who I am".
8. REPEAT, REPEAT, REPEAT... have one logo and use it... with or without the icon it should be recognizable as You.
9. some fonts are friendly, some are happy, some are strong, some are weak..... what do [u]you[u/] want to portray?
Just as starters, and I am sure on this train of thought many more will chime in.
Garamond, Benequit, and heavy fonts such as them are often used because they are easy to read and can be easily manipulated in order to personalize them... that would be make into a path and reform to make your own.
Message edited by author 2005-05-28 12:20:43. |
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05/28/2005 12:25:08 PM · #23 |
| And one more thing, very important.... Make sure your logo can not be misinterpeted in a foriegn language... (UPS in europe). This is a deverse world will many nationalities attending the same schools. |
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05/28/2005 12:29:21 PM · #24 |
8,9,10,11 in no particular order.
I like the whimsical bit with the colors. Stands out. Looks like you are a fun guy.
Sofapez - wow! lots to think about and consider.
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05/28/2005 12:39:17 PM · #25 |
Good start, Eddy. I'm drawn to 7 & 8 -- they're serious enough without being too overbearing, which 13 seems to be, IMO.
I like the sans-serif "photography" from v.2, and I'd include "by", as it promotes a personal, not corporate image.
I might also suggest the purple spot color could be effective with the 7/8 design as well.
Usual disclaimers: no affiliation, and I haven't used them often, but I've been satisfied with //www.48hourprint.com/. Pretty good printing at very reasonable prices, if you can work within their limitations, and everything is 4C, not spot. You should refer to a PMS Build Book to ensure that you pick a spot color that can be reproduced in CMYK with reasonable fidelity.
PS -- Sofapez is on the money, it's all good advice. I'm also a designer, so we agree. :) I'll hit the most important one again -- Build a logo that is durable: it's not unlike a tatoo -- you should use it forever, if at all possible. Changing tastes, changing trends, changing fashions will not affect how successfully your logo functions over time if it's well-designed from the start.
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