John, since you bring it up, I think it could apply to both. As a viewer, I can look at picture and think "[insert choice emotion here]" and move on. BUT, if I stop to take a closer look, to look beyond the obvious adn try to see it through the photographer's eyes, I may see another whole level open up to me that I would have missed, had I not dwelled on it.
I think, as a happy medium, the photographer should take pictures of the tip of the iceberg, that make the viewer want to go under the water adn see what all is there.
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