Hello from the Critique Club! ......................................................
Well, that's certainly a hands-on approach to the packaging.
I like this idea, but I find that there is too little context to suggest what is inside other than simply reading the label. Had this been a box with form and shot at an angle - maybe even half unwrapped - perhaps it would have been communicated better without relying on the wording and title.
The cropping is tight horizontally, making for an awkward format.
This is an image which, although fitting the challenge, may not endure well outside of the competition. You may find it useful to consider 'notonline's' comment and endeavour to produce even challenge photos that could grace yours (or other people's) walls.