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 It's clear, choose Bacardi: El Highball Unico!
It's clear, choose Bacardi: El Highball Unico!
tony927


Photograph Information Photographer's Comments
Challenge: Advertisement Revisited (Basic Editing I)
Camera: Nikon D100
Location: New York, NY
Date: Jul 5, 2004
Aperture: 1.8
ISO: 320
Shutter: 1/320
Galleries: Still Life, Advertisement
Date Uploaded: Jul 6, 2004

For the true entertainer- add some flavour to your next party! Try Bacardi Razz & Barcardi Vanilla in all your favorite rum cocktails today

Statistics
Place: 22 out of 218
Avg (all users): 6.0070
Avg (commenters): 7.1000
Avg (participants): 5.7576
Avg (non-participants): 6.1390
Views since voting: 1226
Views during voting: 374
Votes: 286
Comments: 11
Favorites: 0


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AuthorThread
07/20/2004 11:47:44 AM
Aloha from the Critique Club!

You clearly have a strong image and idea here. The B&W flatters the glass subjects, and the soft light lends a late-night club aura to the image.

I'm a little distracted by the dusty table and the blurred line in the left forground. Maybe a tighter crop would get that distracting line out, although you'd lose the bottom of the martini glass. I would also use a smaller ISO (100 or even 50) to get rid of all the noise.

Challenge-wise, you really should have the whole logo readable, or at least a sharper focus on the "Bacardi Bat" if you want that to identify your ad. Having an actual drink prepared would also add to the image, perhaps with a curl of citrus to contrast the stark setup? If you don't actually have full bottles, it's worth it to substitute some other liquid so they don't look empty. The empty bottles with the empty glass seem kind of bland, when you are trying to evoke excitement.

Your focus is quite good, and your DOF looks correct. The shot angle is nice, it makes the eye want to look a bit longer at the image. from your comment, I'm guessing this was your first entry, and you didn't realize the text wouldn't show up with the image. It happens to everyone, and your ad stood up quite well on its own.
 Comments Made During the Challenge
07/13/2004 08:11:44 PM
A little noise, but nice shot. B&W works well here.
  Photographer found comment helpful.
07/13/2004 07:36:12 PM
I like this photo, I would of given a 9 but it bothers me that the Bacardi logo is covered by the glass, so its a solid 7!
  Photographer found comment helpful.
07/13/2004 04:14:25 PM
offer me empty botle?
07/13/2004 02:09:04 PM
very good, would have got a 9+ if product name was more readable - I'm thinking like a creative director for an agency - Bicardi is the client.
  Photographer found comment helpful.
07/11/2004 12:06:59 PM
Nice picture, I wish the product weren't obscured by the glass inthe foreground. I think in advertising the product should be more prominent
  Photographer found comment helpful.
07/10/2004 12:08:01 PM
very nice and clear, a winner for me
  Photographer found comment helpful.
07/09/2004 09:54:50 PM
if only i was 21 lol naww good picture it looks great goodluck
  Photographer found comment helpful.
07/08/2004 04:51:01 PM
Fantastic shot, amazing! This is exactly the kind of shot I was thinking about when I saw the challenge. You did it well, just how I would have done it (10)
  Photographer found comment helpful.
07/08/2004 06:42:03 AM
There's nothing in the glass. Also, I can't see the entire name on either bottle and neither is in very sharp focus. Are you selling the glass or the liquor? It's advertising. The product label should be very clear. There is a blurry triangle shape at the lower left corner that seems to have no place in the set-up.
07/07/2004 10:35:59 AM
I like this done in b&w.....maybe tilted to much or is it that you drank it all...and you thought it was straight lol 9
  Photographer found comment helpful.


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