| Photograph Information |
Photographer's Comments |
Challenge: Automobile Ad II (Advanced Editing VII*)
Camera: Canon EOS-350D Rebel XT
Lens: Sigma 10-20mm f/4-5.6 EX DC HSM for Canon
Location: On top of my washing machine, Minneapolis, MN, USA
Date: May 22, 2009
Aperture: f/16
ISO: 100
Shutter: 1/180
Galleries: Studio, Transportation
Date Uploaded: May 22, 2009
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This is a miniature car about 4 inches long. It was shot with an 18mm lens to give it that wide feel but at f/16 to get close enough but not make the depth of field look miniature. I used a Lumiquest 12x12 diffuser on my flash directly above the car pointed straight down-- similar to what they do with real car ads with a soft light source that's bigger than the car, although because it's miniature I could get away with a much smaller light source. I used a real 1950s Bel Air ad as a model and borrowed the text from it. You have to love that 1950s copy!
Post processing:
Camera Raw - minor tweaks to white balance, fill light, recovery, clarity, sharpen
CS4 - rotate slightly, crop, dodge/burn, add text
Lightroom - play with some faded photo presets to try to get a more vintage look, then adjusted colors from there
CS4 - cloned out some dust, save for web |
| Author | Thread |
Comments Made During the Challenge  |
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05/31/2009 04:35:51 PM |
| Real or Memorex? Is it a model car? :/ |
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 Photographer found comment helpful. |
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05/31/2009 02:42:26 PM |
| the cars front end is rather blurry |
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| Photographer found comment helpful. |
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05/30/2009 02:03:53 PM |
| Would work better if it were a real car :) |
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| Photographer found comment helpful. |
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05/30/2009 11:14:06 AM |
| Sorry but it's too obvious it's a model car. the DOF is too shallow with the focus on the windshield not the more intersting part - the front. |
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| Photographer found comment helpful. |
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05/27/2009 02:05:53 PM |
looks like it came right out of Life magazine..it all works well, text, content & image..
nicely done, and good use of the car! |
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| Photographer found comment helpful. |
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05/27/2009 12:22:39 AM |
The car in this looks fake, and not like a photo. Maybe it is the softness of the image, or the way the light is, but to me it looks like a poster and not a photograph.
I am not a fan of the light reflecting strongly off the windshield. It draws attention and gives the photo an overexposed feel.
Overall ad composition is good, however the image in this case lets it down. |
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| Photographer found comment helpful. |
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05/26/2009 04:20:14 PM |
| Love the effort to create that classic 1950s advert style. the rich glossy finish, the high intensity lighting - very nice job |
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| Photographer found comment helpful. |
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05/26/2009 07:06:33 AM |
| Kind of looks slightly out of focus, or intentionally soft focused? The car actually looks like a model of Bel Air????? The wing window frame doesn't look quite right, the side molding looks "fat", door handles don't look right. |
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| Photographer found comment helpful. |
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05/25/2009 02:52:59 PM |
| Perfect font, nicely done. |
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| Photographer found comment helpful. |
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05/25/2009 10:05:31 AM |
| Beautiful shot of this old car |
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| Photographer found comment helpful. |
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