Here is to hoping that the DNMC police wont come out with this one. I had another idea for Automobile Ad, which I will do later on for a free study, but this one is working for me now, so I hope voters agree :)
Post Challenge:
Well, it looks like most people were able to look over the fact that there was no car in the image. To those who couldnt, remember somethings... Automobile Ads do not need to have cars in them. Automobile Ad is very different that Automobile.
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a novel approach to this challenge - it meets the criteria well IMO, even without showing a car. I do think that the theme is a bit heavyhanded. As an advert, I think 'Buy American' and giving a positive spin about freedom etc might not seem so bleak and might do a better job of making people want to buy American.
A very different take. SOme will claim that you took the photo and shoehorned, but I will give you the benifit of the doubt here, as I think it all works really well, and sells a message that you guys need to sell to save the industry.
The photo is stunning, a brilliant capture. I like how the bird is looking into the distance, into the negative space, and away from us. In many ways it is like he is contemplating the future of the industry. A typically sure thing, looking into the uncertain future.
The text, brilliant, great font, great placement, works really well. The overall composition of this is exceptionally good.
Only critisism. If this were an add, the title wouldn't be shown, and therefore it would lose the overall effectiveness, as we wouldn't know what you were selling. It could be a generic phrase. Integrating the title in, somewhere, would have completely made this as an add. Don't know where you would put it, but I feel, for this to stand alone, in a Magazine, it needs to be in there. Other than that, I expect to see this advertising the industry next week. Exceptionally professional, well executed, great idea and a stunning photo........
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