tweaked in Raw, croppd a lot, lots of NI passes, then used history brush to bring back the Squirrels fur texture, a touch of liquify on the eye, lots of dodge and burn on the background, added a sepia layer ijn overlay mode, and faded to ~60%. sharpened, saved for web, sharpened again.
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Nice details on the textures off the hair and whiskers of this gray squirrel! This is also a good close-up portrait of this wild creature. My main suggestion to make this image visually pop more is to increase your dynamic tonal range of the B&W. Just off the top of my head this one DPCer's tutorial Methods of Black & White Conversion gives some good pointers on how to boast the dynamic ranges of your light and dark portions of the image. Playing around with different levels or mayhap you could adjust the contrast levels in your camera will greatly boast the 'wow' factor of the shot.