Well, those are definitely a bunch of toys. My eyes wander all over and there's no real focal point for them. Also, if you can, try to utilize the full 640 pixel area we're given for our entries. Bigger sometimes has a better impact.
The lighting avoids harsh shadows, which is good. However, this might benefit from being shot from lower down and closer in. A looming mound of jumbled toys would be more interesting and creative to my eyes than just looking down them. This also suffers from being smaller on screen than the competition. Consider making the long dimension 640 pix. next time.
Has more of a "snapshot" look to this shot. But, I've seen kid's toys like this at my nephews' home. Seesm that they have so much nowadays, doesn't it?