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The official soft drink of the designated driver
The official soft drink of the designated driver
EssAreDubya


Photograph Information Photographer's Comments
Challenge: Beer or Soft Drink Advertisement (Basic Editing III)
Camera: Canon EOS-350D Rebel XT
Lens: Canon EF-S 17-85mm f/4-5.6 IS USM
Location: Scarsdale, NY
Date: Oct 1, 2006
Aperture: f4.5
ISO: 400
Shutter: 1/60
Galleries: Interior, Advertisement
Date Uploaded: Oct 2, 2006

Sat in the backseat of an Audi A6. Perched the can on the wheel. Lit the dashboard. Shot with flash bounce from the ceiling in the dark in the garage.
Cropped closely to make the can pop. Noise adjustments. Unshap mask. Saved for web.

Statistics
Place: 71 out of 127
Avg (all users): 5.1448
Avg (commenters): 6.1667
Avg (participants): 4.9592
Avg (non-participants): 5.1815
Views since voting: 900
Views during voting: 459
Votes: 297
Comments: 19
Favorites: 0


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AuthorThread
 Comments Made During the Challenge
10/10/2006 06:37:04 PM
NICE! LOVE HOW THE COLOR OF THE COKE POPS AGAIINST THE CLEAN LINES OF THE BLACK! CREATIVE TITLE!
  Photographer found comment helpful.
10/10/2006 08:40:00 AM
Marked this high for the concept.Actually got carried away with the full video idea complete with marauding rednecks and designated drinker soundtrack.Somebody pay attention this is inspired!
  Photographer found comment helpful.
10/09/2006 05:24:18 PM
The low battery icon makes me think Coke saps your energy. This would not make me want to buy a Coke.
  Photographer found comment helpful.
10/09/2006 06:37:05 AM
Too much of the scene is in focus, I look more at the dashboard details than I look at the can.
  Photographer found comment helpful.
10/08/2006 04:10:08 PM
Damn right!
  Photographer found comment helpful.
10/07/2006 08:01:47 AM
I think the photo was better if there was a hand on the frill. I like the idea.
  Photographer found comment helpful.
10/06/2006 06:29:12 PM
Nice concept for a complete advertising campaign. Comp would work better with a tighter crop to display product more Prominently. The interior of the car is a bit dark. Nice job overall, very creative.
  Photographer found comment helpful.
10/06/2006 05:39:19 PM
I like the idea and the colors and contrast are great. I think your composition could be improved though. It doesn't seem like the coke can is the focal point of the image.
  Photographer found comment helpful.
10/06/2006 10:54:18 AM
I like this image and I love the message. It does seem that the coke can isn't quite as sharp as the steering wheel - could be condensation on the can making it look soft? Anyway, nice job overall. Good luck in the challenge.
  Photographer found comment helpful.
10/05/2006 05:51:46 PM
I love the idea and the color and focus are great, not sure I like the can placement on the steering wheel but still a nice image. 6
  Photographer found comment helpful.
10/05/2006 12:02:07 PM
does not work.
feels like you wanted to show us you have an Audi.
10/04/2006 10:22:24 PM
Great job!
  Photographer found comment helpful.
10/04/2006 07:38:31 PM
i like how the red of the coke can jumps out, but it might have been better if you had a can that didnt havebuy 1 get 1 thing
  Photographer found comment helpful.
10/04/2006 04:20:41 PM
Audi would be pleased to be included in the Product Placement for this ad. Simple, but clever.
  Photographer found comment helpful.
10/04/2006 12:35:01 PM
Lol, I know the feeling!
  Photographer found comment helpful.
10/04/2006 05:20:42 AM
great..love the lighting in this...and the car!
  Photographer found comment helpful.
10/04/2006 01:28:49 AM
nice colours combination.
  Photographer found comment helpful.
10/04/2006 01:26:14 AM
Funny line, but the photo is not that exciting.
  Photographer found comment helpful.
10/04/2006 01:14:31 AM
:-) Cute... I like it... you should send the idea to Coke.
  Photographer found comment helpful.


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