Return for comment. The texture and painterly look here is wonderful. I presume it's done via drybrush, but if not, I'd like to know what. The light and texture and overall concept is great. I am not sure it would work as a billboard really, but I love it anyway. Bumping up.
I think this is a really great photo. I think the focus is a little bit soft on the dogs, but a great exposure with the red breaking up the black and white monotony.
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes.
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? Definately!
3. Did you sell your stuff to me? Yes.
4. Extra thoughts: Funny and different. just a little bit too dark to make the perfect billboard, so I gave you 9.
ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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