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05/13/2008 10:37:13 AM · #1 |
| Interesting articleI found on MSN about a some minor controversy involving Dove soap ads and photoshop. Seems they might be helping their anti-aging image with a little PS magic:) |
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05/13/2008 10:46:36 AM · #2 |
| Nice! I loved the links provided in the article! Thanks for sharing! |
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05/13/2008 02:26:27 PM · #3 |
Wait wasn't it Dove who put out the video of how much re-touching goes into most model pictures, and vowed that they weren't going to do that? They were only going to use natural looking women?
Annie Leibovitz took that picture? I thought she was supposed to be good? If they if they Photoshopped it, they didn't do a very good job of it.
Message edited by author 2008-05-13 14:30:32. |
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05/13/2008 02:43:40 PM · #4 |
what a pointless and contentless article.
Digital image has dust removed and colour correction done. Shock horror probe.
Rest of article is speculation that they couldn't possibly tell if it was changed more or not, trying to vaguely suggest that it was, I suppose, with no actual evidence to support it.
Article gets relinked claiming they use 'PS magic to help their anti-aging image' |
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05/13/2008 02:43:44 PM · #5 |
as far as the sample picture is concerned, it looks like someone scaled it down, then scaled it back up. horrible.
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05/13/2008 03:43:05 PM · #6 |
Originally posted by Gordon:
what a pointless and contentless article.
Digital image has dust removed and colour correction done. Shock horror probe.
Rest of article is speculation that they couldn't possibly tell if it was changed more or not, trying to vaguely suggest that it was, I suppose, with no actual evidence to support it.
Article gets relinked claiming they use 'PS magic to help their anti-aging image' |
Exactly my thoughts. They didn't even show any examples of areas that might be even vaguely questionable, just basically said, "It CAN be done, so DID they?", knowing that simply planting the question is enough. Wildly fling handfuls of crap and hope something sticks? |
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05/13/2008 03:53:42 PM · #7 |
Originally posted by Gordon:
what a pointless and contentless article.
Digital image has dust removed and colour correction done. Shock horror probe.
Rest of article is speculation that they couldn't possibly tell if it was changed more or not, trying to vaguely suggest that it was, I suppose, with no actual evidence to support it.
Article gets relinked claiming they use 'PS magic to help their anti-aging image' |
First I relinked stating "Seems they might be helping their anti-aging image with a little PS magic:)"
As for the story itself, pointless? I don't think so, I think it brings up an interesting question about Dove and what they are trying to sell and how they try to sell it. The fact of the matter is that they have Pascal Dangin working on the retouching of the photos. From every thing I have read he is one of the premier retouchers and shapers in the business and you mean to tell me he just came in and cloned out some sensor dust and color corrected? Please, spare me. In fact, in this
article in the New Yorker this is a response from Pascal Dangin when asked about the Dove campaign he worked on.
I mentioned the Dove ad campaign that proudly featured lumpier-than-usual âreal womenâ in their undergarments. It turned out that it was a Dangin job. âDo you know how much retouching was on that?â he asked. âBut it was great to do, a challenge, to keep everyoneâs skin and faces showing the mileage but not looking unattractive.â
So you tell me if it was just sensor dust and color correction since the man who worked on them stated something to the contrary. There is a real easy way to find out though, submit the unaltered origial file to SC for validation:) |
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05/13/2008 04:13:41 PM · #8 |
the man who worked on them states that he was misquoted and the comments taken out of context. I'm sure you think he would say that and that journalists always get it right. My experience has always been that any journalist that I've talked to or who has quoted me has gotten it wrong in subtle and not so subtle ways, so I tend to favour the view of the people involved, not those reporting on it. Particularly so on a 'profile' fluff piece where fact checking is at a lower standard (E.g., the New Yorker could have checked with Dove, if it was a news article)
The second link at least had some content to it and was more interesting - thanks!
Statement from Dove about The New Yorker Article
Dove's mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves. Dove strives to portray women by accurately depicting their shape, size, skin color and age.
The "real women" ad referenced in recent media coverage was created and produced entirely by Ogilvy, the Dove brand's advertising agency, from start to finish and the women's bodies were not digitally altered.
Pascal Dangin worked with photographer Annie Leibovitz (Ogilvy has never employed Mr. Dangin on the Dove Campaign for Real Beauty), who did the photography for the launch of the Dove ProAge campaign, a new campaign within the Campaign for Real Beauty. There was an understanding between Dove and Ms. Leibovitz that the photos would not be retouched - the only actions taken were the removal of dust from the film and minor color correction.
"Let's be perfectly clear -- Pascal does all kinds of work - but he is primarily a printer - and only does retouching when asked to. The idea for Dove was very clear at the beginning. There was to be NO retouching and there was not," confirmed Annie Leibovitz, commenting on the ProAge campaign.
Mr. Dangin responded, "The recent article published by The New Yorker incorrectly implies that I retouched the images in connection with the Dove "real women" ad. I only worked on the Dove ProAge campaign taken by Annie Leibovitz and was directed only to remove dust and do color correction -- both the integrity of the photographs and the women's natural beauty were maintained."
Message edited by author 2008-05-13 16:15:47. |
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05/13/2008 04:20:38 PM · #9 |
Combined with other links and further info, there might be something to the story but all the first link did was ask questions. Any of us can do that much.
What I found a little ironic is this line at the top of the article;
"explainer: Answers to your questions about the news."
Thanks for providing the other link. |
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