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08/23/2006 12:10:48 PM · #51 |
I like both of these versions. I would agree with the sentiment of no picture of the shots. The way my mind works (which, I will admit, is probably a little warped) - if I see a picture of someone using an inhaler, my thoughts go to my last asthma attack, and the horrible feelings of not being able to breathe, and dots appearing around my vision etc... and I'm likely to think "I'd better get a flu shot because I really don't want to go through that again". Whereas if I see a picture of a person getting a shot, I'm going to think "Man, I HATE getting shots...".
For the adult crowd, could you take a picture of your wife taking an inhaler 'hit'? Same sort of layout as the one with your son? That would look really good. |
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08/23/2006 12:12:19 PM · #52 |
Doc,
Are you using PhtotoShop for the layout?
I ask because you have some serious font kerning issues going on.
Kerning is the spacing between the letters. In the word "asthma", look at the spacing between the 'm' and the 'a' and compared to the spacing between the 't' and the 'h'.
PhotoShop has no real font handling when compared to good layout software.
Using a layout program like Quark or InDesign will help. It also helps to have high quality fonts that include "kerning pairs"
Adobe postscript fonts were really good at this back when they cost an arm and a leg.
I don't know if this is a concern to you, but it is often the difference between something that looks really professional and something that doesn't.
Again, just my 2 cents worth.
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08/23/2006 12:15:24 PM · #53 |
| BTW, Doc, I lay in bed for quite a while last night feeling badly because I had 'dissed' your green poster. I hate making people feel bad. So, I'm sorry for that. If I had known it was Country green vs. Avacado green... Ü |
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08/23/2006 12:17:00 PM · #54 |
Originally posted by scarbrd:
Doc,
Are you using PhtotoShop for the layout?
I ask because you have some serious font kerning issues going on.
Kerning is the spacing between the letters. In the word "asthma", look at the spacing between the 'm' and the 'a' and compared to the spacing between the 't' and the 'h'.
PhotoShop has no real font handling when compared to good layout software.
Using a layout program like Quark or InDesign will help. It also helps to have high quality fonts that include "kerning pairs"
Adobe postscript fonts were really good at this back when they cost an arm and a leg.
I don't know if this is a concern to you, but it is often the difference between something that looks really professional and something that doesn't.
Again, just my 2 cents worth. |
Yes and yes. I am using photoshop and I did notice and it does bother me. This is pretty low budget here (hence I'm doing it, not a professional). I don't know if hokie was using something professional. I was thinking of just manually shifting the letters around to get what I liked. It's really only noticeable to me with the a's in asthma and the question mark.
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08/23/2006 12:20:22 PM · #55 |
Originally posted by DrAchoo:
Yes and yes. I am using photoshop and I did notice and it does bother me. This is pretty low budget here (hence I'm doing it, not a professional). I don't know if hokie was using something professional. I was thinking of just manually shifting the letters around to get what I liked. It's really only noticeable to me with the a's in asthma and the question mark. |
No worries mate...
I used adobe photoshop for the quick layout..
Usually I'll do the poster in Macromedia Freehand or Adobe Illustrator.. They handle fonts pretty well..
Just need to convert the fonts to paths..
You'll just need to get the poster's layout comfirmed, I'll help you with the layout in the Freehand and Illustrator format.
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08/23/2006 12:24:55 PM · #56 |
Originally posted by DrAchoo:
Yes and yes. I am using photoshop and I did notice and it does bother me. This is pretty low budget here (hence I'm doing it, not a professional). I don't know if hokie was using something professional. I was thinking of just manually shifting the letters around to get what I liked. It's really only noticeable to me with the a's in asthma and the question mark. |
That's not a good idea. Any one of us with decent design software would be happy to set the type for you if you sent us the finished graphic as a single file. I have CorelDraw and Pagemaker, for example. This would be vastly preferable to trying to fudge the typesetting in photoshop. I'm sure Hokie would give you a hand too, and many others.
R.
Edit to add: like cheerz :-)
Message edited by author 2006-08-23 12:25:21.
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08/23/2006 12:31:04 PM · #57 |
Actually Doc....I'm in advertising and I can't remember the "Got Milk" font! :-D But the kerning problem may come from the fact it is a non'standard" type. Most of the main pro types can be used in photoshop with not a lot of problem in kerning. However, you have to be concerned about the ability to scale in a photoshop layout.
The reason the "Got Milk" thing works is that it's simple in concept and execution. A simple "Got Milk?" and a strong image with a milk mustache. Nothing else.
With your poster you have a more involved message, I wouldn't let the "Got Milk" idea restrict your design choices.
Great photo in your version. Can you brighten his face and make it bigger? You can crop out a bit of the top of his head like the original. The most important thing is his eyes and the inhaler. You could even dodge his eyes a bit to pop em.
Yellow type on red is not a good idea. I can't remember what previous graphics person told me this but here is the way it works in most graphics I do for customers. They have a choice. Colored background (not black or white) with black or white type OR Black or White background with colored type. Doing the two together is not usually good.
Mixing Type families and fonts is usually not good. You can get away with this when choosing a very distinct Title or dealing with logo's but usually it's best to choose a type family. Imagine a newspaper or magazine changing type..it starts to agitate readers. I used Myriad Pro on my previous example (It's my main choice in professional stuff for publication).
You have a lot of creative choices in a type family. Vary size, color, boldness, italics, seperation, height and width of each character, fades..well..you get the idea :-D
If you think I am anal...you should meet my creative director and graphic designers!
Message edited by author 2006-08-23 12:34:50. |
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08/23/2006 12:46:33 PM · #58 |
Originally posted by hokie:
Actually Doc....I'm in advertising and I can't remember the "Got Milk" font! :-D |
I think it's either Industria (Adobe, Mac and PC) or Mekanik LET (PC TrueType from Letraset) or something closely related ... you could also use Franklin Gothic Condensed ... |
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08/23/2006 12:50:35 PM · #59 |
Originally posted by GeneralE:
I think it's either Industria (Adobe, Mac and PC) or Mekanik LET (PC TrueType from Letraset) or something closely related ... you could also use Franklin Gothic Condensed ... |
I'll have to remember that! Thanks........ |
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08/23/2006 12:52:29 PM · #60 |
Originally posted by hokie:
Mixing Type families and fonts is usually not good. You can get away with this when choosing a very distinct Title or dealing with logo's but usually it's best to choose a type family. |
I used to mix type families, until someone pointed out that it makes it look like a ransom note! |
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08/23/2006 01:02:23 PM · #61 |
Naw, Paul is wrong. The "got milk" font is called either "Phenix American" or "Phenix Americana". I found a free font simply called "Phenix".
Good stuff hokie. Good advice. I'm worried about blowing the picture up any more, it's already being upscaled about 50% (although I guess it doesn't really need to be that much since 300 DPI isn't a must).
I sent you a PM.
EDIT to add: my overriding single message for everybody in the poster is "It's time for your flu shot". That message can apply to anybody reading the poster and is why the poster is on the wall. The specific group I'm aiming at are asthmatic and more specifically, young asthmatic (18-35). I chose the color because I want that to stand out, but perhaps a font selection or something else can help achieve that.
Message edited by author 2006-08-23 13:04:09.
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08/23/2006 01:05:57 PM · #62 |
If you are printing the poster using a 4 color offset press (Sheet fed) the rule is 1.5 times line screen. So if the the film/Direct to plate output is 150lpi then the image needs to be 225dpi at 100% of size.
Message edited by author 2006-08-23 13:08:39. |
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08/23/2006 01:23:18 PM · #63 |
Originally posted by thegrandwazoo:
If you are printing the poster using a 4 color offset press (Sheet fed) the rule is 1.5 times line screen. So if the the film/Direct to plate output is 150lpi then the image needs to be 225dpi at 100% of size. |
I think at 12x18 we can simply use color printing using more standard techniques.
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08/23/2006 01:32:03 PM · #64 |
| got milk? fontCgPhenixAmerican |
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08/23/2006 01:44:32 PM · #65 |
OK, latest version.
Changes:
1) hand set the "got asthma?" type.
2) Switched fonts to sans serif and similar for the other two sections. (Arial bold and arial)
3) Switched to black font.
Not changed:
1) I did not crop the picture. At the bottom, the crease of his wrist is a natural crop point and I wouldn't want to crop above it. I could crop a bit above, but I think the tradeoff of more strain on the original (by resizing) is not compensated that much by the increased size of his head.
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08/23/2006 01:48:18 PM · #66 |
| Looks good. Small point - the words 'serious' and 'combined' are too close to the curve. |
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08/23/2006 01:49:52 PM · #67 |
Originally posted by jhonan:
Looks good. Small point - the words 'serious' and 'combined' are too close to the curve. |
Agree on both counts.
Consider using one more line for the type and giving it a little breathing room at left and right. Just a tad is all it needs. Looks great otherwise!
Message edited by author 2006-08-23 13:50:20. |
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08/23/2006 01:51:44 PM · #68 |
Originally posted by DrAchoo:
OK, latest version.
Changes:
1) hand set the "got asthma?" type.
2) Switched fonts to sans serif and similar for the other two sections. (Arial bold and arial)
3) Switched to black font.
Not changed:
1) I did not crop the picture. At the bottom, the crease of his wrist is a natural crop point and I wouldn't want to crop above it. I could crop a bit above, but I think the tradeoff of more strain on the original (by resizing) is not compensated that much by the increased size of his head. |
Looks much better.
a couple of things:
1. I would give some more padding around the text areas. The type is too close to the edge on the left and too close to the arc on the right. For both the black and white paragraph text
2. I still think there is too mouch space between the 'a' and the 's', again between the 's' and the 't'. (or space out the others to match)It does look much better now.
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08/23/2006 01:56:24 PM · #69 |
| I'm thinking there is too much distracting background around the subject...make him larger to fill the picture area. |
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08/23/2006 01:59:26 PM · #70 |
Originally posted by DrAchoo:
Originally posted by thegrandwazoo:
If you are printing the poster using a 4 color offset press (Sheet fed) the rule is 1.5 times line screen. So if the the film/Direct to plate output is 150lpi then the image needs to be 225dpi at 100% of size. |
I think at 12x18 we can simply use color printing using more standard techniques. |
Sure. I just did not know how you were printing it. Everything I do is printed offset, web or flexographic which is standard for the type of production I do. Just trying to help make sure you get the best reproduction of your art.
If it is just digital prints then yeah the requirements are loose. But if it is going on an actual printing press and not a printer that is the rule. :-)
Message edited by author 2006-08-23 14:16:35. |
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08/23/2006 02:08:21 PM · #71 |
Originally posted by banmorn:
I'm thinking there is too much distracting background around the subject...make him larger to fill the picture area. |
I don't know... I think it's appropriate.... The good doctor is an allergist and what better source of allergies/asthma related problems than the great outdoors? I rather like the picture FWIW. |
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08/23/2006 02:13:29 PM · #72 |
Originally posted by scarbrd:
1. I would give some more padding around the text areas. The type is too close to the edge on the left and too close to the arc on the right. For both the black and white paragraph text
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haha, first I get "make it as big as possible" and now it's "it's too big!". You are all a pack of jackals!
EDIT: It's even worse when you are right. The bigger head looks better.
Message edited by author 2006-08-23 14:21:13.
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08/23/2006 03:16:43 PM · #73 |
OK, it's getting to the point where changes are small and perhaps not worth the trouble. I think you guys have helped immensely from my original attempt.
Here's version #5:
Changes:
1) Caden is bigger
2) Paragraph text is slightly smaller (to pad).
3) Drove myself batty trying to handset the asthma letters for Scarbrd. The question was where to consider one letter ending and the next beginning. Anyway, I think it looks ok now.
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08/23/2006 03:19:21 PM · #74 |
Originally posted by DrAchoo:
3) Drove myself batty trying to handset the asthma letters for Scarbrd. The question was where to consider one letter ending and the next beginning. Anyway, I think it looks ok now. |
Maybe now you'll think twice before giving me a 3!
Looks great.
BTW - I sent you a PM. Did you get it?
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08/23/2006 03:23:26 PM · #75 |
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