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DPChallenge Forums >> Hardware and Software >> Bad news for Raw Shooter Essentials fans
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07/02/2006 08:56:48 AM · #1
They've sold out to Adobe. Can't blame Pixmantec, as they have no doubt done well out of it, but Essentials is being discontinued, and so we're sent back to the ridiculously priced Adobe options.

The press release (from dpReview):

LONDON — June 26, 2006 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has acquired the technology assets of Pixmantec ApS, makers of digital imaging software that provides advanced workflow management and processing capabilities for digital camera raw files. The acquisition strengthens Adobe's leadership position in raw processing.

Terms of the acquisition were not disclosed.

"With high quality digital cameras now within reach of every photographer, customers are gravitating to raw file formats that allow them to get more control over final results," said John Loiacono, senior vice president of Creative Solutions at Adobe®. "By combining Pixmantec's raw processing technology and expertise with our own, we're continuing to deliver on the promise that even your existing raw files can be processed with increasing quality as our software technology evolves."

Pixmantec is a privately held company headquartered in Copenhagen, Denmark and currently ships the RawShooter® line of digital photography software products. Adobe plans to integrate Pixmantec raw processing technologies into Lightroomâ„¢ and wherever customers will be working with raw files.

In preparation for this integration, the Pixmantec RawShooter Premium product is being discontinued, though the free RawShooter Essentials product will continue to be available until the Lightroom public beta program is completed. Existing Pixmantec customers will continue to be supported by Adobe and will be provided with an upgrade path to the Adobe digital imaging product family.

Adobe believes this acquisition will not have a material financial impact on the company.
07/02/2006 08:57:54 AM · #2
Also - is this a tacit admission that RawShooter processes were more successful than Adobe's own?
07/02/2006 09:57:57 AM · #3
Capture One as an alternative ?
07/02/2006 10:06:05 AM · #4
makes good business sense. big fish says lets let the small fish do all the legwork getting a product to market - testing it - and fine tuning it. then well swoop in with our big fat checkbook and buy them out...


07/02/2006 10:06:19 AM · #5
Discussion here...Adobe buys RawShooter "Technology Assets"
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