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DPChallenge Forums >> Business of Photography >> PRICING - shooting at an event .. HELP !!
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Showing posts 1 - 14 of 14, (reverse)
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02/14/2012 08:48:30 PM · #1
i've been asked what my prices are to shoot at an upcoming event ..
its for the University Veterinary Hospital in Camden, near where i live, and they're having an open day where ppl will bring their pets and check out the services offered at the hospital .. they'll have free health checks for the pets, a celebrity host, information and entertainment and best pet competitions .. rides and food ..
i'm wondering how photographers do this sort'v thing ..
ppl want pics .. you take the pics .. then how do you organise getting the pics to them after the event ..
and how much would you charge ..
i'm thinking about $20 for an A4 print ..
also i'm considering offering my services to the actual hospital for free as a way of contributing to the community ..
any advice would be very gratefully received ..
thankyou in advance .. !! ..:)
02/14/2012 10:17:56 PM · #2
bump..:)
02/14/2012 11:32:22 PM · #3
Take a look at this event gallery on my website hosted by Exposure Manager. You'll see the prices that I charge there.

I do a lot of charity work for non-profit organizations like Big Brothers Big Sisters, Miami-Dade County, Charity:water, dog related events, etc..... I provide the images to the non-profit groups without charging them and I sell the prints from the events. Sometimes I donate a portion of the proceeds to the charity also.

Exposure Manager is a website that is probably the most transparent of all of the hosting, printing, and shipping web hosts out there. They collect payments, print the images and other products, and ship in my name for me. It's like having a right hand man helping me out with all of that which frees me up for more shooting. What they charge is reasonable for what they do.

I do a lot with stand up paddle boarding and I am able to direct people to my website through many of them on Facebook. I also distribute my business cards and flyers at these events and have the event organizers spread the word as to where participants can view and purchase the images.

Check out my website to learn more and I'll check back to see if you have any more questions.

Message edited by author 2012-02-14 23:33:16.
02/14/2012 11:35:17 PM · #4
these are tough. everybody wants photos, but they all have different ideas as to what they want to pay. some will think they're stealing from you for $20, some will think you're ripping them off if you ask more than $5. you'll have some that absolutely love what you do, you'll have others think they've engaged you for a private session, want you to provide enhanced editing services right there on the spot, and then not buy anything. you really have to be efficient to make money and you almost have to go into it not expecting to make anything. (i'm not say you can't make money, but it takes a bit of work...)

i think you might do better with whatever your equivalent of a 5x7 is for $10, or $4x6 for $5. the main thing is to be efficient, cheerful, and to be able to get it all done right there onsite. or, alternatively, don't charge anything onsite and give people marketing collateral. put the images online and let them download them for free, or buy prints from you (and then charge whatever you would normally charge).

it's hard to get people to pay when they're getting everything else for free...
02/15/2012 11:35:47 PM · #5
thankyou so much guys for your feedback ..
it seems like its hardly worth the effort but i really want to do this sort'v thing .. not so much for the money but for the experience and other stuff .. like being more interactive with humans rather than insects . lol .
i've looked at smugmug as a site that does everything i want and i dont have to do much to get it going .. i've started a free trial and its pretty easy to use .. unfortunately i dont think there's anything in australia that is quite like smugmug but the international shipping prices and speed of delivery from the US to oz seem very reasonable from what i've read ..
but if anyone has any other suggestions please please let me know ..
:)
02/15/2012 11:49:11 PM · #6
I use smugmug .. the pro version and I am very happy with it as I can tweak it the way I want and use my own domain name to direct ppl there .. I have tried other sites but smugmug is my go to it site and where I post my best photos - I don't put that stuff on DP - I also really like that I can make a slide show very easily and that is where I put the shots I want ppl to see before they look at my other galleries. Smugmug also has great tech support. I know you were asking for other suggestions but I don't have any and just wanted to validate your impressions of smugmug to date.

Message edited by author 2012-02-15 23:51:12.
02/17/2012 05:45:07 PM · #7
I've been using Smugmug Pro and I find it useful. You don't need to upload the Huge-original size, which can slow down browsing. If a customer buys one you have about a week to do final edits and upload a new-larger copy. See the "Settings" menu for your Smugmug Gallery.

Smugmug keeps a percentage of prints sold. You can print your own and charge them a discount price, too. Here is a sample of my prices. Click "Buy" above a picture to see prices, you don't have to buy anything. See Pricing Here

Just for non-metric people, A4 paper is 210 × 297 mm OR 8.27 X 11.69 inches, close to an 8x10 in Inches. The papes I normally print on on my Epson are A4 (8.5" x 11") and Super-B (13" x 19"). I use either ILford from UK or most often Hahnemühle FineArt Baryta paper from Germany.

If you need to convert sizes, here are some charts: Wikipedia - Paper Sizes
Seems like Epson Photo printers all print metric sizes.
02/17/2012 07:06:18 PM · #8
thanx heaps john justamistere and maggie MacDonald ..
i havent checked those links yet john but will soon ..
just gotta say how much i appreciate everyone's help and advice .. :) xx
02/21/2012 06:49:14 PM · #9
OK .. sorted the pricing .. now i'm wondering how photographers do an event ..
you take a heap of photographs of ppl who you dont know and you set up a gallery (i'm using smugmug, but wherever) where the photos will be posted for them to see and order prints ..
i'm thinking of giving out business cards to ppl who show interest in the photos i've taken and ask them to email me so i can send them a link to the gallery where their photos can be viewed ..
i dont want to be uploading a heap of photos that ppl arent interested in so how do i link up the photos i've taken with the ppl who are interested in them ..
i've thought of writing down the no. of the pic in the camera and writing down the ppl's name to link it with the pic .. but thats very time consuming and a bit of a pain .. if there's no other way then so be it ..
any thoughts on this please let me know ...
its seems so complicated that i cant even get my head around how to ask the question .. :)


02/21/2012 06:52:52 PM · #10
also .. on the open day i'm taking pics for the university veterinary hospital that they might use for promotional purposes or in brochures etc .. i cant just take pics of ppl willy nilly in case they have a problem with a photo of them being used by the university .. how does a photographer get around this one .. do i have to get a signed authorization from everyone i photograph just in case the university want to use the photo ..
02/21/2012 06:57:20 PM · #11
I,d say you,d need an agreement signed up with the hospital some sort of release contract ..i think judi knows how this work you could give her a tingle..nice too see you roz ..Gord
02/21/2012 11:40:28 PM · #12
i try to set things up like this, roz. i offer fulfillment services as an added benefit to my client. *they* take the responsibility for handling model releases and *they* take the responsibility of letting everyone know the web address people can go to to buy prints. when they put up their online gallery, they provide a link to my gallery for people to be able to "see more photos and be able to purchase them". this way, all i have to do shoot photos that hopefully will be interesting to someone and my client doesn't have to worry about dealing with people calling up or emailing requests for prints. they just point them to the address i gave them.
02/22/2012 02:37:28 AM · #13
Originally posted by Skip:

i try to set things up like this, roz. i offer fulfillment services as an added benefit to my client. *they* take the responsibility for handling model releases and *they* take the responsibility of letting everyone know the web address people can go to to buy prints. when they put up their online gallery, they provide a link to my gallery for people to be able to "see more photos and be able to purchase them". this way, all i have to do shoot photos that hopefully will be interesting to someone and my client doesn't have to worry about dealing with people calling up or emailing requests for prints. they just point them to the address i gave them.

thanks skip and gord ..
so .. i went to you profile page .. again .. skip .. and noticed the link i am here because .. (wonderful idea .. by the way .. ) .. so i click on the SoFoBoMo link .. then clicked on the smug mug button which took me to a smug mug alternative in australia .. i'd looked and looked for an australian alternativee before i joined smugmug the other day and i dont think photo merchant came up in my searches ..
it seems like an excellent site .. i'm not sure if it offers everything smugmug does yet .. i might do the 14 day free trial but i've spent a lot of time in smugmug setting it up so i'm not sure whether to spend the time setting up in photomerchant .. one thing that smugmug offers is that i can use my own domain name to direct ppl to my smugmug .. which is good .. i put that into place yesterday .. so i'll have a 'proper' web address that ppl can be directed to ..

anyway .. i was going to put pics in smugmug of this event so ppl could order prints there etc .. i suppose thats a bit like the offer fulfillment service you mentioned .. i had never heard the term so i had to find out .. so i might be wrong .. but the university veterinary hospital (UVH) doesnt have their own online gallery ..
and i'm not sure how the UVH would get the word out to the ppl who come to the event that a photographer is available to take their photographs and that also any photographs she takes might be used for promoting the UVH .. ppl would be coming and going during the 4 hours that the open day is on .. and i dont think they'll have one 'door' that they can come in thru where a notice can be posted or model release forms can be found ..
they will have announcements during the day to tell ppl i'm available .. but i'm worried that i might take photographs of a person/people who dont want their photograph taken .. and i've got to respect that .. somehow .. !!
i dont want to be overcautious but i do want to do it right .. :)

Message edited by author 2012-02-22 03:02:38.
02/22/2012 02:18:05 PM · #14
first, unless *you* want to use the images for marketing, you don't have anything to worry about as far as model releases go. when i deliver images to a client, my license includes the statement "Unless indicated otherwise, there is no model release for this image; model release is sole responsibility of licensee." it is up to *them* to deal with it, unless they want to pay you to do it. seriously. it takes time and cuts down on the number of images you can shoot, let alone deliver. some of my clients will provide resources (people) to do that stuff while i'm shooting; that's good, as it allows me to shoot and they get all the info and paperwork they need.

second, as to people not wanting their picture "out there", you can handle it very simply. have a page somewhere on your website that tells people you are always out shooting and you post what you like, but, if anyone finds a photo of themselves that they want taken down to just let you know.

lastly, as to marketing, well, this is a matter of how much do you want to spend and how much time do you have. i would suggest not over-thinking it and/or making it too complicated. if you have enough time to establish your online gallery with a fixed url, then get some quick-and-dirty business cards just for that address (maybe use the ozzy equivalent of vistaprints). nothing over the top, just something you can hand out that will get people exactly where you want them to go, without having to wade through anything else. just don't spend a lot of money.

hope this helps, good luck!
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