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DPChallenge Forums >> General Discussion >> A Fair Image License Agreement?
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 02/28/2005 11:55:39 PM · #1
Hi Everyone,

I've had someone inquire about licensing my images so that they can reprint them as posters, and possibly other uses, to sell on their website.

My current license doesn't allow this, but I want to offer them an alternate license so they can do this. But I have no clue what would be fair to both them and me.

Does anyone have experience in this area? For this type of license, is the norm usually a flat fee per image? If so, how much? Or a royalty percentage for each use? I'm lost here.

Any advice is appreciated.

Thanks! -Chris.

Message edited by author 2005-02-28 23:56:30.
 02/28/2005 11:59:15 PM · #2
You just need to grant them non-exclusive use for a flat fee of whatever you decide is fair.
 03/01/2005 12:24:09 AM · #3
Thanks for the feedback John.

That makes sense, a non-exclusive license. That way I can still sell them normally. What do you think a fair price is? I have no idea. I've seen site sell images anywhere from $2 or $3 dollars to $170. Are the higher prices "non-exclusive" prices? What is the normal price range do you think?

03/01/2005 12:30:59 AM · #4
Originally posted by ChrisW123:
Thanks for the feedback John.

That makes sense, a non-exclusive license. That way I can still sell them normally. What do you think a fair price is? I have no idea. I've seen site sell images anywhere from $2 or $3 dollars to $170. Are the higher prices "non-exclusive" prices? What is the normal price range do you think?


If they are going to resell your image, it doesn't really fall into the cateogory of royalty free stock. They plan to resell your image, which is something totally different. If a company approached me with an offer like this one, I would probalby START at $2000 per image and put a time license on it where their 'use' is good for one year. They would have to renew if they wanted to continue using it. It really all depends on how much of it you think they will sell as to what a fair price would be. If they are buying an image that they plan to sell 50 posters of in a year, $2000 would not be reasonable for them... Its sorta hard to tell...
 03/01/2005 12:41:32 AM · #5
Exactly, that's the hard part, telling what their volume would be. I wouldn't feel right asking them how many posters they will sell or their website name so I can check out the popularity, etc.

I think they may be a low volume place or new to online selling and just checking out possibilities. The reason I think this is, if they were serious sellers they wouldn't even ask about whether or not they could resale an image that they paid $4 dollars for initially! :)

I think I will add another license type which is not "royalty free", and which would suit these types of requests. So if someone selects that type of "option", it would add $xxx to the price and display a different license.

I'll do some research on pricing, etc.

Thanks for the info!

Message edited by author 2005-03-01 00:42:43.
 03/01/2005 12:53:05 AM · #6
Congratulations, Chris! If a flat rate is too difficult to determine, is it possible to get a royalty agreement from them that pays you a certain amount per item sold? I'm sure there's lots of information available online about this kind of pricing. Good luck, and let us know how this turns out!
 03/01/2005 01:04:17 AM · #7
Good Job Chris. It is fair to ask them how many they plan on printing. If is is a small run your fee will be lower. If it a large run, say 100,000 you can charge more. Try to get something for reprints, ie, they reprint the poster. You might consider finding a printer and print it for them. I do that with brochures and post cards. I charge a feefor the photo and I get a commission for the printing. When they need a reprint they have to come back to me. I tell them I won't charge them to re-use the photo if I reprint for them, so I get another commission. This has always seemed easier for my clients who don't understand photo rights.
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