reflected quencher
by bunnygibbs

Comment:
Original idea that needs a more prominent presentation of product. This is just a bit too subtle. Nice lighting and focus.

Some Lead, Some Follow
by Greebo

Comment:
Nice idea and catchy tag line. Lighting seems a bit harsh but product presentaton is excellent. A little more room on the right would help with text placement. Very nice job overall though.

Pure Substance - IceWater
by Gunnsi

Comment:
Great idea but photo seems set up in front of another photo. You do send the message that this is refreshing. Comp is nice but product should be presented more prominently (especially the entire label.) Existing comp lends itself well to text usage. And background is beautiful even if it is a photo.

Canada Dry
by Snydersl

Comment:
This could be the poster boy for the trouble with basic editing with an advertising theme at DPC. Great job! A selective desat would help present the product more prominently. But a brightly colored logo and text placed in the negative space would work really well too. (Very nice comp) I do like the rythm effect here but the lead can should be sharper. 7

Hello..... Let Me In
by norlitobg

Comment:
Nice lighting and presentation as well as DOF that focus on the product. I always like contrast ads like this. Only detractions are reflection on the pepsi can and too tight crop that doesn't leave room for text. Still very nice. 8

make mine a Bass
by strew

Comment:
I love bass ale and this is a very nicely set up still life that is befitting their reputation (at least here in the US) Product presentation is a little dark and the label would be better if it were facing us directly. DOF would work better if it were more shallow and background is busy and distracting.

Look at you.. aren't you glad we used a stunt double?
by Nitin

Comment:
Great comp, presentation, DOF and focus. I like the play on their ad campaign. Comp lends itself well to text placement and presentation is very attractive.

Miles Away From Ordinary
by DanielCzaja

Comment:
Great idea! I love carona's commercials and this could be a still shot from one of them. Great choice of local for your shoot. Comp alllows for east text placement but I'd like to see a tighter crop for two reasons; you could present the product more prominently and it could adjust the comp to be a bit more off centered to make it a bit more interesting.

"Is it a longneck ?"
by Tajhad

Comment:
Great comp, focus, lighting and DOF. Funny idea. Animals with products they don't consume are always intersting and fun. Nice presentation of product. The composition allows room for text.

After a while, even Keystone Light starts to tast good....
by essie

Comment:
I don't know what the executives at Keystone would say but I laughed. This seems more suited for an idea for a tv spot Lighting is a bit harsh and the background detracts a bit.