Western Canadian Place
by Citadel

Comment by npasel:
Good composition.

Just one more step
by Citadel

Comment by SaraR:
Very cute - lovely capture and well worth the early start!

Western Canadian Place
by Citadel

Comment by hotpasta:
great as a b and w

2009 Toyota Matrix
by Citadel

Comment by salmiakki:
Greetings from the Critique Club

Conceptually a good car ad, composition is good, the graphics are good although not particularly sharp (don't know how to overcome that), but I believe what is letting you down is the post processing from the HDR image.

One of the problems I have experienced when using photomatix, is that the tonemapped image loses something along the way. Getting the tonemapping just right is I think very difficult. The car in your image has that weird very flat grey look often found in tonemapped images. There is a sort of halo effect around both the car and the mountains, which although only quite feint is there nonetheless. The image lacks contrast especially on the car. This is one of those cases I think where the HDR has not really improved the image.

Apart from the tonemapping problem, I think this was a well executed shot that met the challenge well.

Elbow Falls
by Citadel

Comment by hotpasta:
this looks like HDR, but perhaps gone wrong...the foreground looks like one of those 3D images without the glassses on...I like the location and comp, but the processing hasn't worked for me...6

Elbow Falls
by Citadel

Comment by Ja-9:
not sure but is this an HDR? your rocks on the right hand side are "double" or something...maybe some shake

2009 Toyota Matrix
by Citadel

Comment by kaiser_chief:
Great overall composition hear. Maybe shooting from slightly higher, just so we can see a little more of the mountains would have been better, but I love the slogan and all the overall word positions used here

2009 Toyota Matrix
by Citadel

Comment by 777STAN:
Hmmm, Neo, do I get to choose it in RED or GREEN? :} Nice mirror symmetry between the roof of the car and the mountain top, BTW!

2009 Toyota Matrix
by Citadel

Comment by HeiSch:
good idea for the theme. just an extension of your thought: wouldn't it been better to show the car moving? rather than standing still? You're implying that you get get to places at this consumtion. But you're showing a car stinding still with no implied action, like doing something at the lake in be background (fishing, relaxing,...)

2009 Toyota Matrix
by Citadel

Comment by letterten:
Excellent ad, ok photo. It lacks pop and contrast.