Take a Break ! Only 500m aheadby
NodeComment by Jinjit: My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? Not sure.
3. Did you sell your stuff to me? not sure.
4. Extra thoughts: The photo is great. I love it. But as a billboard I'm afraid it doesn't work well.
It is too busy and too sophisticated. If all I have to see your billboard is a brief second while driving, I will never get it.
Ok, I got the cookies, but why are the crumbs in the cup with the milk?
I needed a few long minutes to understand it was some kind of coffee shake. I would never spend so much time on a billboard.
Gave you a 6 for just a nice photo.