The Source of Light
by Juca

Comment:
I really like this but think the effect you're looking for is impossible in basic editing. Exceptional comp that is perfect for text placement. I really like the contrast but the blown highlights detract. Nice overall job.

The Silver Bullet
by dragonlady

Comment:
I like shots like this. They remind me of billboard ads. Afew blown highlights distract from the product that is nicely presented. Negative space works well for text, but focus needs to be sharper.

Asahi in Rainforest
by william88

Comment:
NIce effect with the rain. The only thing is a dark background withbrown bottles doesn't let the product "pop" out at you. Comp is nice and allows for text. Seems a bit over saturated but bright colors do attract attention.

soccer players get an extra kick from FIJI
by slickshooter

Comment:
Nice DOF and comp. Lighing on product (though well presented)is a bit harsh. Nice negative space on top lends itself well to text placement. I also like how the model is looking at the camera. Tag line is original but then there should be a reference to soccer somewhere in the photo.

reflected quencher
by bunnygibbs

Comment:
Original idea that needs a more prominent presentation of product. This is just a bit too subtle. Nice lighting and focus.

Some Lead, Some Follow
by Greebo

Comment:
Nice idea and catchy tag line. Lighting seems a bit harsh but product presentaton is excellent. A little more room on the right would help with text placement. Very nice job overall though.

Pure Substance - IceWater
by Gunnsi

Comment:
Great idea but photo seems set up in front of another photo. You do send the message that this is refreshing. Comp is nice but product should be presented more prominently (especially the entire label.) Existing comp lends itself well to text usage. And background is beautiful even if it is a photo.

Canada Dry
by Snydersl

Comment:
This could be the poster boy for the trouble with basic editing with an advertising theme at DPC. Great job! A selective desat would help present the product more prominently. But a brightly colored logo and text placed in the negative space would work really well too. (Very nice comp) I do like the rythm effect here but the lead can should be sharper. 7

make mine a Bass
by strew

Comment:
I love bass ale and this is a very nicely set up still life that is befitting their reputation (at least here in the US) Product presentation is a little dark and the label would be better if it were facing us directly. DOF would work better if it were more shallow and background is busy and distracting.

Look at you.. aren't you glad we used a stunt double?
by Nitin

Comment:
Great comp, presentation, DOF and focus. I like the play on their ad campaign. Comp lends itself well to text placement and presentation is very attractive.