This is really a wonderfully clear, colorful and well focused picture. I think it would have been much better against some other sort of background. It looks like it's on denim or some other fabric.. The clarity of the hook and the writing is amazing. I'd really be interested to know what you used for lighting.
Nice sharp focus overall and that also hurts this image. I would have chosen a much simpler background without a pattern as not to disctract from the main subject.