Challenge was not called "Looking Down", it was "From Above II". Semantics I know, but let's at least give it the right title.
I read your forum post and thought I'd just take a look and comment on the picture. I think the answer to your question is yes, the subject is important when voting. And probably that is why you have scored as high as you did, in the same way that the subject is the reason the bird scored as low as it did.
In other words, the bird, which placed higher than you, is a very good image, but because it didn't really meet the challenge as such it has scored lower than it would have done in a Free Study type challenge.
So, yes, image quality combined with meeting the subject of the challenge contribute to the score.
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