Great car positioning in this, making the car still the subject and working well with the theme you went with. Some additional PP work ont he coloursto make them more vibrant would also have helped.
Sorry to say but there is nothing really making me stay and explore more details in this picture. I think I can see the leading ines of the car into the picture, but I can't help - they are leading me out onto the ocean, away from the car. THe car becomes an accessory, a means to get the viewer to look to the horizon. Guess it's not an effect you where looking for, right?
Nice shot in a good location. It's a good message for the big off roader, but I don't think as an ad it stands out particularly, not really sure why I feel that, perhaps it's all the soft colours and lack of contrast, it doesn't have the feel of a strong, bold ad. 6 from me.
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