Looks nice scene, but you were there at wrong time of the day. The lighting is very flat.
I have been kicking myself for even entering it. Bu it had to enter something or so I thought. Now I am going to be more careful about the time of day. I guess that means getting up at the crack of dawn from now on, or being there at sunset.
That spot by the Hy64 bridge is an amazing place, the way the flat land just has a huge long deep hole in it with the small looking river flowing along the bottom. It was a rainy day when I was there too, in Oct 06. I lost a bag with a couple of lenses in it there near the warm spring and had to use the images in my camera to backtrack and find them.
Not keen on the framing here, the big rock in the lower right is taking up about a quarter of the space of the entire image. Also, I don't get the logo on the top left but I'm guessing it has some sort of local significance to the place.
Effective treatment with the bridge only emphasizing the depth and grandeur of the gorge. The font works, but it's placement is suspect - it might have worked better with complimentary colors to the color tones of the image - the red and yellow just jump out at you and they don't treat the image with any respect.