Really like the logo here. It really stands out and helps anchor the shot. The action on the street is also nice. One of those photos that is nice the way it is, but would have been pristine if it weren't so busy (though outside of your control).
One should always take a couple of kegs along when heading out to hunt with guns and stuff. (Heh - that's just my take on it.) Definitely rural America kind of thing. I take it from your title you're pointing out the gentleman on the far left wishing he were accompanying those kegs of beer, wherever it is they're going.
What is it you found compelling in this image? I look at it and see a snapshot while you walked down the road. Only story here I can see is someone's having a kegger and you happened to be there when they loaded the truck. Composition is flat and uninspired. Post processing doesn't add to the shot. The subject doesn't engage the viewer.
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