A bunch of colored pencils.. lit from the back and side. I had all of the writing facing to the top, but it felt too cluttered. This felt like it worked much better.
This was one of the rare times that I was glad that I hadn't put something away right away. It was easy to reshoot! :)
You should send this to the pencil manufacturer! I think you did well to rotate the names away as you did. Color pencil shots are common but you did uncommonly well. I especially like the surreal way the colors fade into the distance.
I also love the rainbow coloring. I thought it was a computer ribbon cable at first. This may have been good for vanishing point since they go off the corner. I love the diagonal. Good DOF. Am I repeating what everyone else said? That's why I haven't commented on many of them, because it's already been said.
What a beautiful rainbow image- the sharp lettering and soft upward color is perfect. the frame does it justice. Stock photography would pick this right up !