Very good idea, althoung I hate smoking, it does not influence me in giving ponints. Quite shocking facts, and brilliant implementation of the challenge subject.
I like the perspective and the angle of view. But it doesn't really pop out at me. Part of this, for me, is that the cigarette almost seems to blend into the paper it sits on.
This is a great anti-smoking campaign shot. I like that you have the text slightly angled and the cigarette straight on. The lighting is good but I'm not sure about the focus being soft on the cigarette. It's not too bad and the clarity of the words seems good, but I'm wondering if it would be a little better if the cigarette itself were a little crisper. No matter. I still like the concept a great deal. 8
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