Thanks everyone: this was a first attempt at being "studioesque". By that I mean..actually making an effort to set up or stage a photo. I hung the white sheet over the lemon tree, and then positioned the bottle against the sun ...and then crawled inside to take the shot. The lemon tree survived the ordeal! Very happy with the results.
Less tight crop would expand the possibilities this great concept has. A slightly different perspective could presnt the product and the lable a bit more directly. A little less blown out sky would add alot too. (the real world of ads doesn't haveto follow basic editing rules:)
Great idea, but the sky is overexposed. I know bright skys in backgrounds are very difficult to master, but maybe using an ND filter would have helped.
There’re a lot of things I like in this photo...
1stly angle of the bottle perched up in a lemon tree - eye catching & evocative.
2ndly the cider's association with lemon.
3rdly the white sky background contrasted with the green leaves, dark bark & golden shimmer of the drink.
4thly the close detail of the bark, bottle & lemon.
Well done!