These items were iconographic of the first Matrix film. At time of release the nokia mobile was associated not only by product placement within the film but by cross - media advertising. Neo chooses to accept the phone, once being liberated he chooses his own image, stylised by the dark glasses, and he chooses between the red pill and blue pill.
The blue 'pill' was originally green, hue shifted in PS.
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The idea is not terribly original (considering how many did similar things), but the execution is very nicely done. Tried myself to find jelly beans for a similar purpose, but didn't find any. Good luck - 6