This is Matt and his horse who are part of the Theater Equus show that was at the Harrisburg, PA Horse EXPO show this past weekend. This was the last shot I took all night, it was fun, it was great, it was amazing.
I couldn't get quite the right 640x320 aspect ratio but this will have to do. :)
Cropped, adjusted levels, removed most of the red eye and resized and saved for web.
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ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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i'm sure you've already been sufficiently hammered by the size-police, so i won't pile on. it's a nice image, and if shot a bit differently would be a great way to convey the dynamic fun to be had. the background is a bit of a distraction, and the composition is a bit too centered (another 'rule' for billboards is to lay them out left to right, with the graphics to the left and the verbiage to the right). good luck!
Nice pic, but there should be an area for the printed message that does not get lost in the image itself. Too centered, and the proportion is off - the pic is too tall for most billboards. The background, the seats, are distracting as well.