A quickie entry...if i had a few lottery tickets that might have helped. Had bad reflections off the paper in the shot, a lottery ad i got in the mail.
The flash highlight is gonna kill me...i hope my idea has value.
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ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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great idea for a billboard, one that i think would be (if it hasn't already been) effective. as for your image, the flash kills it. you might have been able to burn it in a bit, but all the same, this would be much better if the lighting was even all the way across.
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes.
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? I think so.
3. Did you sell your stuff to me? I do not believe in the lottery, so you didn't see to me. But I'm sure you sold your stuff to some others.
4. Extra thoughts: The photo itself could use some better PP. The whites are not balanced, the flash is reflecting all over, the money in the background could use some more contrast.
But the composition is great and well selling and as a billboard this is the most important thing. Bumping up.
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