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10/05/2009 03:31:12 PM · #26 |
Tommy: Here's the way I see it, Ted. Guy puts a fancy guarantee on a box 'cause he wants you to fell all warm and toasty inside.
Ted Nelson, Customer: Yeah, makes a man feel good.
Tommy: 'Course it does. Why shouldn't it? Ya figure you put that little box under your pillow at night, the Guarantee Fairy might come by and leave a quarter, am I right, Ted?
[chuckles until he sees that Ted is not laughing too]
Ted Nelson, Customer: [impatiently] What's your point?
Tommy: The point is, how do you know the fairy isn't a crazy glue sniffer? "Building model airplanes" says the little fairy; well, we're not buying it. He sneaks into your house once, that's all it takes. The next thing you know, there's money missing off the dresser, and your daughter's knocked up. I seen it a hundred times.
Ted Nelson, Customer: But why do they put a guarantee on the box?
Tommy: Because they know all they sold ya was a guaranteed piece of shit. That's all it is, isn't it? Hey, if you want me to take a dump in a box and mark it guaranteed, I will. I got spare time. But for now, for your customer's sake, for your daughter's sake, ya might wanna think about buying a quality product from me. |
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10/05/2009 03:52:36 PM · #27 |
| Have you tryed using a blue background, i'm curious to see how that would look. |
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10/05/2009 03:55:10 PM · #28 |
Originally posted by AJSullivan:
Tommy: Here's the way I see it, Ted. Guy puts a fancy guarantee on a box 'cause he wants you to fell all warm and toasty inside.
Ted Nelson, Customer: Yeah, makes a man feel good.
Tommy: 'Course it does. Why shouldn't it? Ya figure you put that little box under your pillow at night, the Guarantee Fairy might come by and leave a quarter, am I right, Ted?
[chuckles until he sees that Ted is not laughing too]
Ted Nelson, Customer: [impatiently] What's your point?
Tommy: The point is, how do you know the fairy isn't a crazy glue sniffer? "Building model airplanes" says the little fairy; well, we're not buying it. He sneaks into your house once, that's all it takes. The next thing you know, there's money missing off the dresser, and your daughter's knocked up. I seen it a hundred times.
Ted Nelson, Customer: But why do they put a guarantee on the box?
Tommy: Because they know all they sold ya was a guaranteed piece of shit. That's all it is, isn't it? Hey, if you want me to take a dump in a box and mark it guaranteed, I will. I got spare time. But for now, for your customer's sake, for your daughter's sake, ya might wanna think about buying a quality product from me. |
HAHAHAHA I was thinking this same quote when I wrote it on the ad. hahahaha Every time I hear anything about a guarantee I think of tommy boy. |
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10/05/2009 03:57:51 PM · #29 |
Originally posted by kandykarml:
one of the suggestions was to also include the areas you cover.. |
I like version 2...
I would disagree with the idea of including geographic locations. If someone is in the restaurant, looking at a placemat, it would be pretty safe for people to assume that you cover "that general area." By putting a list of communities in there, you'd wind up alienating someone from a small neighboring town that isn't named. Why bother? |
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10/05/2009 04:01:10 PM · #30 |
| Total Agree with Alan............... |
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10/05/2009 04:03:48 PM · #31 |
Originally posted by kaiser_chief:
Hi Joe
I will add a few things for what its worth
I visited your website as well to have a bit of a look...............
I like that you are carrying the same colour scheme through between the ad and your website. However, I note you are not using the same text for your company name.......I feel consistancy is the key. You wish to generate work from this add, yoou also wish to build your name. Hence consistant colour, consistant logo/Company name font I always feel is important. You wish someone who has seen this add, and then maybe sees one somewhere else, puts them together, rather than thinks they are seperate companies. Tailor yoour add to the purpose, but always keep similar colours, and always keep your brand name the same.........People don't remember names, but they remember things that look similar.....
Someone else said 'put a guarentee'. This is the last thing I would do. 'Satisfaction Guarenteed' to me is overused, sounds fake, and almost amateur......sorry to those who like it, but just my opinion...........
I liked version 2 the best. It was simple, uncluttered......I would probably increase the size of the offer (it looks small and hard to read), and would change your company name to match your website...........
I also like your Senior add, but with similar comment regarding the company name font. It also probably needed and different title font colour to make it jump out.......and no phone number......
I say, a couple of changes, go with version 2, and most of all.................GOOD LUCK!!!!!! |
I do like consistency between the two but I will more than likely change the font on my site to match that of the ad. I like the name on the ad much better. As far as a guarantee, I don't think I like it either. To me that just has "I want to complain about something just to get more or something free" all over it. Not that I don't want to make my clients happy but I don't want them to be extremely picky about something just to get all or some of their money back.
Thanks for the advise. |
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10/05/2009 04:05:31 PM · #32 |
Originally posted by Ivo:
Another good reference |
Thanks Ivo, I totally just bought another car I didn't need! :) |
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10/05/2009 04:08:20 PM · #33 |
Originally posted by alanfreed:
Originally posted by kandykarml:
one of the suggestions was to also include the areas you cover.. |
I like version 2...
I would disagree with the idea of including geographic locations. If someone is in the restaurant, looking at a placemat, it would be pretty safe for people to assume that you cover "that general area." By putting a list of communities in there, you'd wind up alienating someone from a small neighboring town that isn't named. Why bother? |
I agree, this is why I didn't add anything like that. However on my website it does state that I will cover an event up to 80 miles from where I am now without charging the client. After 80 miles is a different story. Hopefully if someone is really looking for me to be their photographer and they live over 80 miles away it will be easy for them to find this information on my site. However I should add the rates on there just to keep them from calling. |
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10/05/2009 04:13:00 PM · #34 |
Originally posted by alanfreed:
Originally posted by kandykarml:
one of the suggestions was to also include the areas you cover.. |
I like version 2...
I would disagree with the idea of including geographic locations. If someone is in the restaurant, looking at a placemat, it would be pretty safe for people to assume that you cover "that general area." By putting a list of communities in there, you'd wind up alienating someone from a small neighboring town that isn't named. Why bother? |
Never make the assumption that people can connect the dots as simple as you can. The ad leads the consumer by answering certain questions. Its a valid question folks have regarding geographic service area, it is a good idea to address it. It creates familiarity and capitalizes on shopping local. |
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10/05/2009 04:15:46 PM · #35 |
Originally posted by Dirt_Diver:
Originally posted by Ivo:
Another good reference |
Thanks Ivo, I totally just bought another car I didn't need! :) |
Bwahaha .... wrong link. Ooops |
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10/05/2009 04:17:47 PM · #36 |
Originally posted by mBastin:
Have you tryed using a blue background, i'm curious to see how that would look. |
I have not.
Nothing I have done before is blue and I wanted the ad to resemble the site people would be visiting. Another reason I wanted a red ad was to catch the eyes of the readers. I'm pretty sure the background of the table will be a green color so the red should catch the eyes pretty good. |
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10/05/2009 04:32:10 PM · #37 |
Originally posted by Dirt_Diver:
As far as a guarantee, I don't think I like it either. To me that just has "I want to complain about something just to get more or something free" all over it. Not that I don't want to make my clients happy but I don't want them to be extremely picky about something just to get all or some of their money back.
Thanks for the advise. |
This is a classic concern advertisers have with the guarantee. The question you should be asking is "What am I guaranteeing"? With or without advertising it, most credible businesses offer somewhat of a guarantee as a show of integrity. I'm certain you are the same so why wouldn't you mention it? Its a powerful statement that emphasizes credibility. Maybe you'll guarantee you will be on time, offer the best quality service, make the client shine in the best light, make sure your batteries are charged, yada yada yada. Its not that relevant but offer assurance and trust. Its a tool used to generate contact with the consumer. How you handle it depends upon your ability to forge relationships.
You can have the greatest ad in the world but if you dont know how to talk to prospects, your ad is useless. This is just another way to start a conversation and should not be taken as a stroke against one's ego. |
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