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09/30/2009 09:52:50 AM · #1 |
Where do you stand versus others in your area?
Are you competitive, underpriced, overpriced?
How did you come up with your price structure.
Whats your most profitable package?
Whats your most popular package?
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10/01/2009 02:16:16 PM · #2 |
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10/01/2009 03:27:54 PM · #3 |
Originally posted by AJSullivan:
Where do you stand versus others in your area?
Are you competitive, underpriced, overpriced?
How did you come up with your price structure.
Whats your most profitable package?
Whats your most popular package? |
These are all good questions. I myself would like to hear some of the others input. I'm still trying to compile a $ sheet that corresponds with my skill, time, location, equipment, etc. I would accept any aditional pointers that you (anyone) had.
I do feel that I charge a competitive price but that's only because I'm still growing. As far as packages go, I don't have any set up yet but they seem like a good idea from the photographers side and for the customer.
BB |
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10/01/2009 04:08:00 PM · #4 |
| If your good enough, you dont have to worry what the others charge ;p |
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10/01/2009 05:31:26 PM · #5 |
My current prices are right on my site, which may, or may not, be a good idea.
I more expensive than any local department store but I'm priced pretty far under the established higher end photo studios in the area.
I got rid of packages this year because every single customer wanted to customize their package anyway. I also got rid of a sitting fee because too many people figured they had paid me to take the photos rather than to produce prints. My sales tend to be around $350 or $600 for senior portraits and $250 - $400 for smaller portrait projects. My wedding prices are still pretty random and depend on how much I want a particular client. There are techniques I could use to jack up my sales, but I'm content to take a more conservative approach as I build my business and my skills.
Message edited by author 2010-01-23 11:27:12. |
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10/05/2009 04:58:13 AM · #6 |
David,
just went to your website. I really like the way you have it all laid out, very nice. Makes me really think about revamping mine. |
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10/09/2009 12:58:50 PM · #7 |
I just established my prices recently. I had a friend ask for a portrait session and in coming up with a discounted rate for him, I actually established a price set that I like and can keep. Here is what I came up with:
$150 Shooting fee (paid in advance and includes a free 8x10)
$15 per sheet (detailed editing - up to 8x10 see below comments)
$150 for photos on CD (basic edit)
$40 per photo on CD (detailed edit - discounts for volume buys)
Basic editing - simple color correction, removing sensor dust, white balance correction etc.
Detailed editing - each photo is customized. Removing unwanted features, adding artistic or fashion flare. Basically making all the photos look as good as the ones on my website or facebook page.
Print Sheet - A sheet is one 8x10, or two 5x7's or 4x6's, or four wallets. Special prices for photos over 8x10 and other products. I can do posters, calendars, albums, frames, etc. All prints are a much higher quality and last alot longer than the type of prints you can get at walmart.
Her discounted price is almost half of this. |
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10/09/2009 01:00:59 PM · #8 |
Originally posted by Nusbaum:
My current prices are right on my site, which may, or may not, be a good idea.
I more expensive than any local department store but I'm priced pretty far under the established higher end photo studios in the area.
I got rid of packages this year because every single customer wanted to customize their package anyway. I also got rid of a sitting fee because too many people figured they had paid me to take the photos rather than to produce prints. My sales tend to be around $350 or $600 for senior portraits and $250 - $400 for smaller portrait projects. My wedding prices are still pretty random and depend on how much I want a particular client. There are techniques I could use to jack up my sales, but I'm content to take a more conservative approach as I build my business and my skills. |
Just curious...how do you keep from shooting a session and then having someone change their mind about buying prints? |
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10/12/2009 05:39:04 PM · #9 |
Originally posted by albc28:
Originally posted by Nusbaum:
My current prices are right on my site, which may, or may not, be a good idea.
I more expensive than any local department store but I'm priced pretty far under the established higher end photo studios in the area.
I got rid of packages this year because every single customer wanted to customize their package anyway. I also got rid of a sitting fee because too many people figured they had paid me to take the photos rather than to produce prints. My sales tend to be around $350 or $600 for senior portraits and $250 - $400 for smaller portrait projects. My wedding prices are still pretty random and depend on how much I want a particular client. There are techniques I could use to jack up my sales, but I'm content to take a more conservative approach as I build my business and my skills. |
Just curious...how do you keep from shooting a session and then having someone change their mind about buying prints? |
Sorry so slow on the response...
The $100 minimum purchase is intended to make sure people are serious about the photo session. If they don't like anything, and I agree, I would not expect them to pay and would offer to shoot again. I have not had anybody purchase less than $200 worth so far. Of course this approach may only apply to my local market and the type of clients I have worked with. My wife and I debate this often and she has wanted me to add a deposit into the equation. I like walking into a shoot believing that I have to impress the client to get their business. There is a certain freedom that comes from knowing that a client has asked, rather than paid, for me to be there. If my photography isn't strong enough to pull them in and make them buy then I should be doing something else.
I'm sure my approach will continue to evolve with experience, nothing here is written in stone.
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10/14/2009 12:02:28 AM · #10 |
The link Cindi posted, Greatest Guide to Pricing.... was super helpfull... I think I've read this about 4 times now and used it to revamp my price sheet..
Afterwards, out of curiosity, I did a scan of the photog's in my area and out of the ones who were willing to post their prices, it was pretty close.. Some were a tiny bit more, some were a tiny bit less..
I think if you figure out what your prints will cost you, use this guide and do ALL of the steps, it gives you a pretty good grasp on what you SHOULD be charging to turn a profit.. |
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10/14/2009 06:46:17 PM · #11 |
Originally posted by kandykarml:
The link Cindi posted, Greatest Guide to Pricing.... was super helpfull... I think I've read this about 4 times now and used it to revamp my price sheet..
Afterwards, out of curiosity, I did a scan of the photog's in my area and out of the ones who were willing to post their prices, it was pretty close.. Some were a tiny bit more, some were a tiny bit less..
I think if you figure out what your prints will cost you, use this guide and do ALL of the steps, it gives you a pretty good grasp on what you SHOULD be charging to turn a profit.. |
Ya I've read Staceys guide.. super helpful.. but I still struggle with pricing. I'm afraid of over/undercharging, and when I worked it out I need to charge something like 2200 minimum to profit. Yikes.
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10/14/2009 09:01:19 PM · #12 |
Originally posted by sillygoat:
Originally posted by kandykarml:
The link Cindi posted, Greatest Guide to Pricing.... was super helpfull... I think I've read this about 4 times now and used it to revamp my price sheet..
Afterwards, out of curiosity, I did a scan of the photog's in my area and out of the ones who were willing to post their prices, it was pretty close.. Some were a tiny bit more, some were a tiny bit less..
I think if you figure out what your prints will cost you, use this guide and do ALL of the steps, it gives you a pretty good grasp on what you SHOULD be charging to turn a profit.. |
Ya I've read Staceys guide.. super helpful.. but I still struggle with pricing. I'm afraid of over/undercharging, and when I worked it out I need to charge something like 2200 minimum to profit. Yikes. |
Is that for a wedding ????? Cause, that's not unreasonable at all.. But, what you can do if you find for your area that your pricing for the "packages" is too high, then pad the prints a little more to make up for it.. |
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10/14/2009 09:28:17 PM · #13 |
Originally posted by kandykarml:
Originally posted by sillygoat:
Originally posted by kandykarml:
The link Cindi posted, Greatest Guide to Pricing.... was super helpfull... I think I've read this about 4 times now and used it to revamp my price sheet..
Afterwards, out of curiosity, I did a scan of the photog's in my area and out of the ones who were willing to post their prices, it was pretty close.. Some were a tiny bit more, some were a tiny bit less..
I think if you figure out what your prints will cost you, use this guide and do ALL of the steps, it gives you a pretty good grasp on what you SHOULD be charging to turn a profit.. |
Ya I've read Staceys guide.. super helpful.. but I still struggle with pricing. I'm afraid of over/undercharging, and when I worked it out I need to charge something like 2200 minimum to profit. Yikes. |
Is that for a wedding ????? Cause, that's not unreasonable at all.. But, what you can do if you find for your area that your pricing for the "packages" is too high, then pad the prints a little more to make up for it.. |
Ya for a wedding! It seems like a normal price here, I'm just afraid to charge that much.. lol. |
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