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07/18/2009 04:35:05 PM · #1 |
| I've never had someone request something this large before. Mpix sells this size for 44.99, and a gallery wrap for this size is 170.00. They don't intend on ordering much above and beyond this other than a few 5x7's for family members- this is a family photoshoot of 4 people. I'm stumped on what to charge. They don't want a frame so right now I am thinking they are going to want to go the gallery wrap direction since they specifically said something large to hang on the wall unframed. |
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07/18/2009 07:04:29 PM · #2 |
I was asking a question similar to this a few days back, and was thinking of adding a 25% markup to the Mpix cost. I was told that 25% was really very reasonable (ie - somewhat low). So I suppose that could be a good place to start, and perhaps even go as high as 40%.
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07/18/2009 07:10:06 PM · #3 |
| Is this for art? If so that seems like an extreemly low markup to me especially for such a large size. Personally I'd multiply the mpix price by at least 3 or 4. |
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07/18/2009 07:13:20 PM · #4 |
| I operate a gallery. The price point at which images move is 2.2x cost. You can ask more, but in this Big Recession economy and 10% unemployment, count your blessings for 2.2 markup. If you charge a pittance above cost, like 1.25x, you are cut-throating the art market. Don't give away your art. It can wreck the market. Maintain that wholesale/retail markup. Charge what the market will bear. |
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07/18/2009 07:22:12 PM · #5 |
I'm not going to even guess on a price but have you tried Elco Color labs for that size? I know a 24x30 if ordered 2 or more are only $12 each. Might suggest looking into them for the print.
Matt |
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07/18/2009 08:27:01 PM · #6 |
Originally posted by hahn23:
I operate a gallery. The price point at which images move is 2.2x cost. You can ask more, but in this Big Recession economy and 10% unemployment, count your blessings for 2.2 markup. If you charge a pittance above cost, like 1.25x, you are cut-throating the art market. Don't give away your art. It can wreck the market. Maintain that wholesale/retail markup. Charge what the market will bear. |
I'd agree in principle, if we're talking images like so many others.
If you're selling art, many questions need to be answered before even some sort of ballpark figure can be arrived at.
1. What genre (by any stretch of the imagination)? How unique and good are the images?
2. Who is the photographer?
3. Is it the photographer's intention to a) sell his work or b) to place a body of work?
4. How would a good critic peg and evaluate the work (first known example of a particular process/way of seeing, a decent demonstration of combining known processes/dilutions of the preceding/ decent work without salient qualities/unique pictures without range, i.e. photography by photographers who are very good at producing one particular kind of image or those who are trying to present a complete presentation of life, in and of their time/creators of fads and those who can reproduce such things better than their creators?
5. How and where should such work be appropriately hung or exhibited?
For 1. -5., depending on your response to the questions, your image could sell for $ 150 or several thousand a piece. My point, really, is that by answering such questions yourself, you'll eventually end up with a pretty good idea of what a thing is worth to those who have an interest.
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07/18/2009 08:33:05 PM · #7 |
I'm always totally up-front with what my costs are. What I do is give the lab cost (my cost) to my client, and give them a markup to go with that, so they can better understand who's getting their money.  hahn23 has good advice for the amount. Less than that is a waste of time, unless you're getting extra exposure.
ETA, I also bow to  zeuszen's advice!
Message edited by author 2009-07-18 20:34:46.
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08/12/2009 11:34:48 AM · #8 |
Why give your work away??? Did you charge the family a sitting fee? If you did not then what is your time, equipment worth? What if on your next shoot a lens stops working, repair from Canon $165.00. Is your work only worth $11.25? That is what you would get using the model 25% above cost. Charging a min. of $250 is a good starting point.
An example of pricing:
Sport A: 8x10=$10
Sport B: 8x10=$20
Sport C: 8x10=$80 11x14=$185
All are done with the same camera, same lab. Charge what the traffic will bear.
Some people are oh so happy to tell a client their costs, bottom line its none of the customers business what the costs are. The reason clients are always shopping cost is because everyone is giving their work away. |
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