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06/28/2009 07:17:54 PM · #1 |
This one is a bit beyond my ability to accurately gauge (or so I fear) simply due to its scope. I'd need to shoot a dozen scenes involving students performing specific tasks, for the purpose of creating prints for a educational center's office.
The prints will cost $400 to order. I was thinking a 25% markup was fair.
Shooting time itself will probably be 30-60 minutes per scene, for a total of 6-12 hours. I wish I could nail that down better, but since the scenes are of technical procedures, I really can't. But for the sake of argument, let's assume 8 hours.
Does $1500 sound reasonable for shooting time, for a grand total of $2000 (including prints)?
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06/28/2009 10:42:18 PM · #2 |
sounds fair.
on the other hand, see if you can find out what they have budgeted first. if it's acceptable, go with it. if not, let them know that it's less than what you expected and see if you can move them closer to your figure. either they'll move or they won't. if they won't, then you'll have to decide if it's worth it to settle for less. sometimes, it is, sometimes, you just have to say no thanks.
good luck! |
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06/29/2009 02:26:26 AM · #3 |
25% markup is pretty low IMO. In any other business, it would be 2.5x the trade price.
Do you have an hourly rate for editorial/corporate work? Say $200 an hour or something? For this instance, i'll take the $200 as an example.
Shooting = 8 hrs (ish) x $200 = $1600
Editing= depends how serious you want to get but you could do most of it in LR to speed things up. Call it 2 hrs @ $200 = $400.
Prints= $400 +25% = $500.
$2500 on the dot if you categorise it like that. Of course, you might have lower/high rates so factor those in.
Now then, did they approach you or did you approach them? If they approached you, ask them what they had in mind for the total production cost of the shoot from start to finish. This might mean you have to shoot quicker to match their rate or just lower your prices.
Secondly, how important is this work to your portfolio and ongoing business? If it will lead to further clients or fills/strengthens your portfolio then the landscape changes and the value of doing the shoot increases so money not got now could lead to much more later.
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06/29/2009 06:46:23 AM · #4 |
Thank you both for your replies! You've been very helpful, and I'm glad to hear that I may be in the correct ballpark.
The client approached me about the gig and we have a pre-existing neighborly relationship, so I'm willing to cut him a little slack on the end price (hence the low markup on prints). I'd also like to get the gig; it's the sort of shooting that I really enjoy and the project sounds interesting to me, and will be a valuable portfolio piece - although not an addition that is critical for me to have. As far as future business, I believe the chance of that is about 50%.
It sounds like I need to settle on an hourly rate and use that as a starting point.
The client and I are meeting to discuss the details soon; so I'll ask him what total cost he had in mind and adjust as needed from there.
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