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DPChallenge Forums >> Business of Photography >> Questions about shooting a graduation
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06/08/2009 09:20:51 PM · #1
I'm going to set up a photo booth for a middle school graduation ceremony. Basically, after the ceremony is over, the kids & families have the option of getting their photos taken in front of a backdrop with studio lighting setups. My question is, if there is a $10 sitting fee (which includes 1 free print), what percentage of the people will be willing to sit for it?
06/08/2009 09:23:06 PM · #2
I would guess a third if there are not other "upon approval" setups elsewhere ...
06/08/2009 09:55:53 PM · #3
What do you mean "upon approval" setups?

I will be the only photographer on site.
06/08/2009 10:13:55 PM · #4
In NYC depends on your neighborhood. What school? Manhattan? Brooklyn? I do many free shot events (I have two daughters in NYC schools). As a result, I get a lot of parents coming to me for prints etc. I don't need to nickel and dime them with a $10 sitting fee :) On your web site, you have some nice images related to weddings but none related to school events. Given some nice poster-sized event shots, you might draw some more interest... give a little get a lot IME. Hao ba?

Message edited by author 2009-06-08 22:14:09.
06/08/2009 10:21:44 PM · #5
Originally posted by pineapple:

In NYC depends on your neighborhood. What school? Manhattan? Brooklyn? I do many free shot events (I have two daughters in NYC schools). As a result, I get a lot of parents coming to me for prints etc. I don't need to nickel and dime them with a $10 sitting fee :) On your web site, you have some nice images related to weddings but none related to school events. Given some nice poster-sized event shots, you might draw some more interest... give a little get a lot IME. Hao ba?


The school is near Flatiron district.

As for the sitting fee, it includes a free print, which is actually a nice deal. Besides, $10 is really not that much, especially for an occasion like a graduation :)
06/08/2009 10:38:45 PM · #6
Ah, Chelsea more or less. There is also an issue of what the school gets out of it... some contribution helps both the parents/kids and school.
06/08/2009 11:48:28 PM · #7
i guess it all depends on what people are used to. if people expect that there will be a pro or semi-pro there taking something better than snapshots and it only cost a 10-spot, then you'll probably do alright.

tomorrow night, i'll be the official photographer at my son's 5th grade recognition ceremony. this is the 3rd year i've done it, and it's a win-win-win deal. the kids walk across the stage, get a certificate, then come off the stage and stand on a spot i've marked. they smile, i click, and they go sit down. the school loves it because they're able to tell the parents that they don't have to worry about coming up front to get a shot (which used to make this ceremony last FOREVER). the parents get a nice, clean 4x6 two days later in the final report cards. and i get $2.25 for about 140 kids. it takes me 10 minutes to set up, 10 minutes to break down, and the ceremony last less than an hour. it takes about 20 minutes to download and batch process the images. i'll take them to the cvs kodak kiosk first thing the next morning and have a nice stack of prints to drop off at the school before lunch. i'll also put them online, just in case somebody wants something more, but seriously, we're talking about 5th graders. the best part is that i get paid upfront by the pta.

the trick here is making this whole thing simple. i've refined it to a controllable moment in a world of chaos...and that's during the ceremony. trying to get groups of people together afterwards is near impossible. i just can't imagine people waiting around to have a picture taken when they really want to get on to the celebration; then again, if that's what people are expecting, then that's what they'll do. give 'em what they want and you should do just fine. round here, for a couple bucks to get a perfectly exposed 'graduation' shot is something we all can live with.
06/09/2009 09:54:15 AM · #8
'upon approval' setups means you've got permission to be a vendor and sell stuff, collect money, etc.

You should work it like a prom - 3 packages - perhaps $10 for a 5x7, $15 for an 8x10, $25 for an 8x10 and 2 5x7s (mom and grandparents package). No sitting fee needed - they buy a package and you take a picture.

how many will buy? Hard to say. For your sports team pics 90% buy, for action 10% or less. based on similar stuff friends have done 20-30% is about what you should expect.
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