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05/28/2009 01:03:44 AM · #1 |
I was just voting/commenting on the Auto Ad challenge, and on the majority of the images, I wanted to (and did) comment on the bad choice of font. For ads, the font should be crisp, clear, strong, bold, assertive, and professional.
I saw very flowy script for muscle cars and some fonts that I could barely read. When I first started taking "Computer Graphic in Advertising" classes, we were allowed to use only Arial font so that we wouldn't fall into the trap of using crazy fonts.
I know most people on here have never taken any classes like that, so I though I'd throw it out there that just like in the photos themselves, the more simple the better : ) |
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05/28/2009 03:00:02 AM · #2 |
Too bad you didn't post this after the challenge was announced. ;-)
I agree with you - some folks went way overboard and there was more font than foto in some cases. People will undoubtedly gripe and say "who cares? This is a photography site" bla bla bla. When I voted, I voted on the whole presentation - and in some cases, the stunningness of the photo compensated for a bad font choice. Others made me want to scream. ...which I did. ...and I scared my dog. |
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05/28/2009 03:12:33 AM · #3 |
| I have also commented on the text in a number of shots, I think in only one of the shots I've voted on so far has the font actually added anything to it, in some cases it's neutral and in some I've mentioned that I've scored the image down because of it. |
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05/28/2009 03:21:06 AM · #4 |
Originally posted by geinafets:
I was just voting/commenting on the Auto Ad challenge, and on the majority of the images, I wanted to (and did) comment on the bad choice of font. For ads, the font should be crisp, clear, strong, bold, assertive, and professional.
I saw very flowy script for muscle cars and some fonts that I could barely read. When I first started taking "Computer Graphic in Advertising" classes, we were allowed to use only Arial font so that we wouldn't fall into the trap of using crazy fonts.
I know most people on here have never taken any classes like that, so I though I'd throw it out there that just like in the photos themselves, the more simple the better : ) |
Your use of the Arial font is heartening. I know what you mean about 'misuse' of fonts.
Part of my training involved DTP and Interface designing and it was drummed into us that you should only use one font but change the style , bold , italic, bold italic, to emphasise what your point. Fonts should not be the star of the show. Unless your show is about fonts of course!
For my shot I took a lead from the real ads of the manufacturer. They always use a clear easy to read font, it may not be arial but it is close. It adds a certain straight forward style which the company have nurtured into the 'ultimate driving experience'.
Maybe the ability to be let loose with text in a challenge has just whipped up loads of enthusiasm for fonts :)
Message edited by author 2009-05-28 03:22:07.
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05/28/2009 03:31:00 AM · #5 |
Originally posted by geinafets:
I was just voting/commenting on the Auto Ad challenge, and on the majority of the images, I wanted to (and did) comment on the bad choice of font. For ads, the font should be crisp, clear, strong, bold, assertive, and professional.
I saw very flowy script for muscle cars and some fonts that I could barely read. When I first started taking "Computer Graphic in Advertising" classes, we were allowed to use only Arial font so that we wouldn't fall into the trap of using crazy fonts.
I know most people on here have never taken any classes like that, so I though I'd throw it out there that just like in the photos themselves, the more simple the better : ) |
Couldn't agree more...... Hammered into anyone who has ever down any kind of presentation skills training, one font and one font only, yes size, Bold and italics to emphasize. The rule I may have broken ( I think ) is that i've got some text with embossment and some ( albeit far smaller ) without....
Message edited by author 2009-05-28 03:31:41. |
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