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04/15/2009 03:33:00 PM · #1 |
Please help! I just got this email:
In looking to put together a brochure and to update their website, they are interested in having photos taken. (There are eight employees)
If you would be interested in taking photos for them, please let me know what your fees would be, and what your schedule would be like for a project like this. I will meet with them on Friday to discuss things a little further, any information you can share by the would be great.
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And I have no idea what to charge. (I also have issue such as: lack of lighting, so I'd be hoping for natural lighting of some sort. So I'm not going to look very professional--so I wouldn't be able to charge big bucks.)
thanks!!
Message edited by author 2009-04-16 20:25:27. |
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04/15/2009 03:47:22 PM · #2 |
Did you approach someone offering work Wendy?
If this has just arrived in your mailbox and you did not put the word out that you are interested in doing this sort of work then I would most likely consider it to be spam mail of some sort, if however it is from someone you know or you know it is genuine then good luck with it :)
Sorry can't really help you with regards the pricing.
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04/15/2009 04:02:41 PM · #3 |
No, it's real. It's a casual friend in the neighborhood. I had done a family photo for them before christmas. We did an outdoor shoot and I charged $75 sitting fee and then charged for the photos.
Edited to add: and she just sent me the email today
Message edited by author 2009-04-15 16:03:03. |
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04/15/2009 04:16:18 PM · #4 |
you say don't have lights or confidence that your work would be very good.
The question really is "Can you deliver what they want?" If so then charging less than the going rate helps no-one but them and hurts you in the future and all other working photogs now. You've just devalued the product of photography.
If you can deliver the goods, then why do it cheaply? That makes no sense.
As to what to charge, well, capitalistic rules say as much as they'll pay. Of course they won't tell you that.
There are two ways to approach it. One is usage and that's a commercial thing and I'm not familiar with how it all works, but generally there is a creative fee (often daily), anything you need to rent is added to that at cost of rental plust 10-20% (your fee for arranging the rentals). Then they pay for each image they take depending on they're planning on using it. This methodology has been around a long time because it works.
I'd be more tempted to go with plan B as it's how I price what I do (portraits, weddings, events, etc). Figure out how many hours what they want till take. Meetings, travel, shooting, editing, meetings, more editing, etc. Multiply that by $75 (per hour - this can be higher or lower of course). Then put a price on each image and let them do what they will with it. Could be $5 or $50, but $20-35 is a reasonable range. Perhaps offer them a discount if they need a lot of images.
One of the problems with architecture photography is to get good pics you need to visit places multiple times - the sun moves so you may need to visit in the morning to get a nice sunny kitchen or the afternoon to avoid harsh shadows outside, allow for cars parked in the ares or trees (seasons) as well as weather.
So to shoot a house inside and out can take an hour travel and 30 to 60 minutes inside, more if you have to do any lighting, and then maybe an hour editing. So that's 3 hours per property (potentially). You have your knowledge, skill, gear, gas and car, marketing(biz cards, website), overhead (rent, office, computer, phone, insurance) and taxes to pay for out of your hourly fee. Even if you don't have these costs now it would appear you are headed that direction and will need to get them - and pay for them - at some point. Might as well start now.
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04/16/2009 08:25:16 PM · #5 |
Very good points! I can get good shots. I was just embarrassed because my setup doesn't look professional. It looks homemade, because it is. But I can deliver the shots.
Does anyone have a feel for what to charge a client for delivering a file instead of pictures? I've always charged by the printed picture (after sitting fees, of course) But they want the electronic file to use for brochures, web pages, etc. I really have no feel what to do with this...
any ideas would be appreciative -- it's for a small property management company. |
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