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DPChallenge Forums >> Business of Photography >> Pricing digital products (low resolution images)
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01/28/2009 04:45:13 AM · #1
Yes, yet-another-pricing-thread. Sorry. ;)

Couldn't find any recent discussions about this, so thought I'd throw a feeler out... I've had a number of clients recently ask for "web-only" sized images (300, 600, 800 pixel-on-longest-edge).

In the past, for most of my clients who've asked (usually actors and staff of theatre shows), I've provided these low-resolution images free of charge, and relied on the "real income" I get from them to come from prints and primarily my original shoot fee. I feel that builds great rapport with the actors and staff, and has really helped with networking and picking up more assignments.

Recently, I've had a couple of (non-theatre) clients request web-sized-images, and they've indicated right up front that they "expect" to pay for them (whoo-hoo for me!)... but now I need to decide how much to charge (always the predicament....). So, what's a reasonable ballpark?

When selling full-sized digital images, per image, I've usually priced the full-size image at near the same as an 8x10 print (then padding or rounding up a bit). I'm not sure what to base my pricing for smaller digital-only sales.

Any thoughts?
01/28/2009 12:33:18 PM · #2
Reasonable-daytime-bumpity (gotta stop doing these long nights.....)
01/28/2009 05:35:15 PM · #3
You've got to get full price for the first image (lo, hi, or print). Copies of that image are then negotiable.

For seniors I give them a low res version of what they bought. THey buy 4 poses, they get 4 files. No other choices exist. Nobody's asked for hi res files, but they won't be discounted as they are likely to make prints for relatives (costing me money)

Weddings this year will all get lo res of every file. Hi res comes free with the album (those images IN the album anyway). All the files hi res can be had, but it's ALL the files at $1 per.
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