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08/28/2008 07:40:14 PM · #1 |
| ... in our wedding packages that are over $1000.00? |
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08/28/2008 07:44:52 PM · #2 |
Pros
Clients like it
cons
loss of print sale. AND! they take that to walmart and get prints off it and wonder why the prints suck... I don't really advise it usually. |
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08/28/2008 07:52:00 PM · #3 |
CDs are never included in my packages. If the client wants one, it's a $500 additional fee. And I'm sure to mention to them that WalMart prints won't be the same as prints from a professional shop.
Giving away a disk for free, I believe, undervalues yourself.
Message edited by author 2008-08-28 19:52:45.
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08/28/2008 08:45:59 PM · #4 |
I do think we're fighting the "image is free" mentality here. Too many people seem to feel that digital is cheap/free. You push the button, out pops a digital image, no cost to you, right?
But there are still costs. If you shoot raw you have to convert the image. If you shoot jpeg chances are pretty good you're going to spend at least some time in Photoshop on the image. Either way you still have to store the image. Not once, but at least twice, maybe more ... and disk space (while getting cheaper) ain't free.
The more you give it away for free, the more it cheapens the value of the product in the customer's mind.
So if you really feel you must give it away ... then have it as an optional add-on for your other packages and give it a price. Let's say you price it out as $350. Now, in your more expensive package, you can at least tell them that they are getting a $350 value "included" in their package. Don't call it free. Just tell them it's a value-added deal.
Myself, I sell a CD with 4x6" resolution images. If they want higher resolution images, then they have to pay higher resolution prices. A 4mp image costs the same as an 8x10 from me ($25). A full resolution image costs the same as a 16x20 fro me ($72). And if they want a commercial license for the image then the cost jumps to $150. I actually feel these prices are fairly low... but it's what I'm offering.
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08/28/2008 08:53:34 PM · #5 |
I personally dont shoot weddings (so i should most likely shut up, but...). But our photog who did gave us a cd with originals on it. The money that we paid him was for his time and not as much for his prints.We ended up having all our shots printed off of his service, out of ease.
Frankly, it made a big difference to me that he did give us the cd. It meant that for the 3-4K we paid for his time, he was allowing us to have the shots we were paying him to take. I would reccomend him to anyone in my area and cant say enough good about him.
Steve keegan
It just depends on how you look at it i guess. who knows, maybe its just cause I know wallmart does a crappy job. |
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08/28/2008 09:13:41 PM · #6 |
All of my packages are over $1k. I don't sell high res files. ever. I will sell them web-sized versions (with logos) of prints they order for their blogs or whatever; or a high-res DVD show of my selected images... but not original files. I would much rather sell my clients on the idea of a well designed professionaly-printed album over selling them a DVD and have them make a scrapbook.
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08/28/2008 09:16:16 PM · #7 |
I have new package starting on Monday but at the moment I have a buy the disc for $700 add on. I had one man ring and ask me about it and he said and I quote "so what you are telling me is you are charging me $700 to burn a disc"...man some people dont get it at all! I politely said yes I am and explained why, needless to say he has gone elsewhere.
In my new packages only the top 4 have high res disks in them. The others are low res. |
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08/28/2008 09:41:14 PM · #8 |
ditto with everyone else... When the disk I give is email/web ready sized of the ones they got for their album or prints, the last time someone got a high-res DVD of all the pics the paid $1000 for it... (which is only slightly less then the price of a small album)...
when someone goes to walmart or costco and gets a crappy print no one asks 'hey, who was your printer?" they only ask "Hey, who was your photographer?" and everytime someone sees one of my photo's I want it to be the best, so I sell them on the idea of professional quality prints... 90% of the time they see the samples and say "I want my photo's to look like that" |
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08/28/2008 10:27:17 PM · #9 |
Not all images are created equal...
What size? Edited or not? Watermarked or not? all the images or just the ones they chose?
around here the trend now is to give images with wedding packages. I only do that with an album purchase, and then only the images in the album -the edited images. If they want *all* the images then that is an 'archival disk' and costs extra, but the additional images are not edited. $1 an image. I show about 500 for a wedding and 75 in an album..so it's $425 for the 'archival' disk. I also offer a lo-res disk for email, slideshows, digital picture frames for $169 (essentially proofs)
Seniors get lo res...currently not marked but I think I'm changing that to add my logo.
I'd prefer not to give the files up but that's the hot thing these days. But realstically are you gonna make any money off the images if you don't give them up?
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