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08/20/2008 01:31:29 PM · #1 |
sample photos, logo, contact info.
... but what about price info? How much of that do you put in yours? Is it a bad idea to put any at all? |
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08/20/2008 01:36:00 PM · #2 |
This is what I see when I look at a brochure
ive been turned off by brochures with no prices on them
why? because I imagine as soon as I call that they are going to tell me they want me to sacrifice my grandparents, give them a leg, and climb mount everest naked- so i (personally) just toss brochures that dont have prices on them
*edit
but yes photos, logos, contact info I feel the cover has to make an impression as well
Message edited by author 2008-08-20 13:36:44. |
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08/20/2008 01:47:54 PM · #3 |
| Hmmm, good point. There is sort of a feeling of entrapment when I am force to call for prices. I usually don't call either. Thanks! |
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08/20/2008 01:51:54 PM · #4 |
| Prices are a good thing... it doesn't hve to be a full comprehensive list, but people want to know basically what they're going to pay before they go too far with things... if they want more information, then they call... or go to your website, or whatever |
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08/20/2008 01:55:31 PM · #5 |
Originally posted by Eyesup:
Prices are a good thing... it doesn't hve to be a full comprehensive list, but people want to know basically what they're going to pay before they go too far with things... if they want more information, then they call... or go to your website, or whatever |
yes!
example-we wanted to join this...campground and they gave us a brochure, my husband said ok we'll do it. I said no we're not its expensive and he looked at the brochure and there werent even prices on it, or packages or anything at all. So he called and hung up and with a sour face told me "its 1200$ a year" and I was like I told you
*edit
as far as prices go and what to put in, I would imagine say if you had packages you could list those, just a few with something that says something along the linges of "and many more available call for info" so they get a taste of what you have to offer, but you leave them hungry for more information
Message edited by author 2008-08-20 13:57:27. |
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08/20/2008 01:58:24 PM · #6 |
Originally posted by Sugarpie:
Originally posted by Eyesup:
Prices are a good thing... it doesn't hve to be a full comprehensive list, but people want to know basically what they're going to pay before they go too far with things... if they want more information, then they call... or go to your website, or whatever |
yes!
example-we wanted to join this...campground and they gave us a brochure, my husband said ok we'll do it. I said no we're not its expensive and he looked at the brochure and there werent even prices on it, or packages or anything at all. So he called and hung up and with a sour face told me "its 1200$ a year" and I was like I told you |
my general feeling is that if I don't see any prices at all it must be because they're so high, theyre ashamed to put them in... it may be a generalization, but then, why loose out on customers that think the same way. and putting your prices in make you at least look more honest then they guy who doesn't |
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08/20/2008 02:55:03 PM · #7 |
Thanks for the input.. OK, so how about this one?
My partner wants to start out pricing low, but advertising that these are 2008 'grand opening' prices, to accumulate clients. those who make appointment during 2008 retain those prices, but it is clear that 2009 prices are going to be higher (or 'normal'). I'm a little hesitant to spend three months packing in a bunch of clients looking for a bargain, but on the other hand, I can see how it would be great advert for the beginning of our business.
BTW... moving into our studio this weekend if all works out... It needs some elbow grease, but we'll take lots of pics. It's a wonderful place on main street designed by a photographer in 1908. |
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08/20/2008 03:15:48 PM · #8 |
Originally posted by cynthiann:
Thanks for the input.. OK, so how about this one?
My partner wants to start out pricing low, but advertising that these are 2008 'grand opening' prices, to accumulate clients. those who make appointment during 2008 retain those prices, but it is clear that 2009 prices are going to be higher (or 'normal'). I'm a little hesitant to spend three months packing in a bunch of clients looking for a bargain, but on the other hand, I can see how it would be great advert for the beginning of our business.
BTW... moving into our studio this weekend if all works out... It needs some elbow grease, but we'll take lots of pics. It's a wonderful place on main street designed by a photographer in 1908. |
I know Prof will have something to say on this note as well, but here's my .02
i would set your prices as they should should be and then off a grand opening % dicount... that way people know right off the bat that youre not a 'cheap' or bargan basement place... set fair price, and have a good product and the people you want will come. set 'low prices' and bargan hunters will come (for good or bad) and worse will complain when your prices go up.
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08/21/2008 12:28:35 AM · #9 |
Brochure for what?
I have a trifold that I got to give out a county fair and other places that shows all I do - weddings, seniors, families, pets, sports - and one goes in every order I send out. (I got a LOT of them). KNowing I'd have them for awhile I put in no prices at all. Purpose was to let wedding clients know I do babies, pets. Seniors know I do weddings. Etc.
I have a Senior brochure - it has prices. Seniors ask about price ALL the time. I do not have prices on my website for seniors and (knock on wood) have lots of seniors this year.
I have stuff I give brides, not so much a brochure idea but a folder thing. I have pricing on my website (took it down and the phone calls fell off).
Best advice in a service industry (such as photography) is do not sell on price! Why? There are only so many hours in a day/week/month/year and you are selling a SERVICE - that means your TIME. If you were selling cokes you could sell more of them, bigger ones, chips at half price - it takes no more time to sell 3 cokes than to sell 1 - but it does take longer to shoot or sell 3 images than 1.
It would make sense to say 'first pose is $30 for an 8x10. Each additional print of that pose is 50% off' - there is no additional work involved so it's pure profit.
What might work is to offer free sessions (umm, complimentary) - send out certificates to anyone that is an influential person - business owners, school board members, PTA leaders, the Mayor, etc. Shoot anyone for free and give them a 5x7 print. Get them to experience you/your studio. See your quality. Then they will know who you are, where you are, have dealt with you, and can tell their friends about you and their experience - since they are leaders you have the right people talking about you. And you don't have to sell on price or worry about raising prices later on.
I've seen several restaurants do this around here for their grand openings - they have a special first night where they invite the local leaders and feed them for free.
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