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07/21/2008 07:03:51 PM · #1 |
Co-op Atlantic stores contacted me today and wants to use one of my photos in their calendar that they will give out to their customers. I don't normally sell my photos, but they have asked what I would charge for this. Of course I'd love to sell my photo to them, but how much should I charge? I don't want to ask for too much and turn them away.
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07/21/2008 07:39:04 PM · #2 |
Ask yourself first: What can I expect for a return? Just the money up front? Or am I getting some free advertising too?
Here is what I would do: Ask them how much their budget for the calendar project is. Ask for ~ 4-5% of that number. If they blanch, I would ask them if I get credit and contact info displayed on the calendar. If they say yes, by all means, drop the price for the increase in advertisement. If they say no, stand firm. Just my opinion, I am sure others will ring in too :) |
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07/21/2008 07:44:16 PM · #3 |
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07/21/2008 07:55:57 PM · #4 |
Originally posted by TCGuru:
Ask yourself first: What can I expect for a return? Just the money up front? Or am I getting some free advertising too?
Here is what I would do: Ask them how much their budget for the calendar project is. Ask for ~ 4-5% of that number. If they blanch, I would ask them if I get credit and contact info displayed on the calendar. If they say yes, by all means, drop the price for the increase in advertisement. If they say no, stand firm. Just my opinion, I am sure others will ring in too :) |
Thanks, but free advertising is not an asset to me since I don't actively sell my photos and am not interetsed in doing so right now. I am not looking for a big lot of money but I do feel my photo is worth something and don't think I should sell myself short.
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07/21/2008 07:57:02 PM · #5 |
Back in 2005 I had the same problem (See the thread: I sold a photo!). In that thread I said I was going to charge the company $75.00, but they wanted some lower resolution versions along with the original, so I charged more for those. I think I ended up getting $150.00 for the usage rights to that photo. I don't remember what I charged for the photo that I sold to the writer. It was probably about the same amount though.
My Smugmug account lets me sell various usage rights to my photos. There are two license catagories; personal use and commercial use. I can set seperate prices for low-res, high-res, and original in each catagory. Each catagory has its own license for the usage rights. The prices I currently have are $50, $75, and $100 for a personal use license, and $150, $175, and $200 for a commercial use license.
This is the text of the two licenses. You should use something similar. Remember, you're selling them the rights to use the photo, not the photo itself.
Personal Use License:
"Photographer grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying image, subject to the following restrictions:
This license is for personal use only. Personal use means non-commercial use of the image(s) for display on personal websites and computers, or making prints for personal use. The image(s) may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration. The image(s) may not be used in advertising. The image(s) may not be resold, relicensed, or sub-licensed.
Title and ownership, and all rights now and in the future, of and for the image(s) remain exclusively with the photographer.
There are no warranties, express or implied. The image(s) are provided 'as is.'
Neither photographer nor SmugMug will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of the image(s)."
Commercial Use License:
"What you can do: Photographer grants you a perpetual, non-exclusive, non-transferable, worldwide license to use this image for permitted commercial purposes, defined as:
advertising, promotion, brochures, packaging
as part of a commercial website for promotional purposes (maximum 800x600pixels) use
prints, posters, flyers, tearsheets for promotional purposes (not for resale)
prints, posters, or other commercial display of image
magazines, books, newspapers, other printed publications
video, broadcast, theatrical
What you may not do: Buyer may not resell, relicense, redistribute without express written permission from photographer. Use as a derivative work, and reselling or redistributing such derivative work is prohibited. Images may not be used in a pornographic, obscene, illegal, immoral, libelous or defamatory manner. Images may not be incorporated into trademarks, logos, or service marks. Image may not be made available for download.
Photographer retains all rights, license, copyright, title and ownership of the image(s).
There is no warranty, express or implied, with the purchase of this digital image file. Neither photographer nor SmugMug will be liable for any claims, or incidental, consequential or other damages arising out of this license or buyer's use of the image(s)."
My advice is don't undervalue your work. Obviously, they want to use your photo, and they probably don't expect to get it dirt cheap. Be reasonable, but don't short change yourself.
Good luck, and congratulations on the photo!
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07/21/2008 07:58:21 PM · #6 |
I think the price should be....
100 Million dollars?
Message edited by author 2008-07-21 19:59:09.
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07/21/2008 07:58:28 PM · #7 |
I actually have that site bookmarked and checked it before asking here, but I wasn't sure if a calendar image was advertising or corporate and right now I don't know how many calendars will be printed or how large the photo will be.
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07/21/2008 08:09:53 PM · #8 |
Originally posted by KarenNfld:
... right now I don't know how many calendars will be printed or how large the photo will be. |
Just tell them you need that information before you can calculate a price for them -- that's standard in the purchase of photo licenses. Also, if you have any other images placed with stock agencies, take your pricing there into consideration. I'm always under-pricing my own work, but I'm going to guess that for a reasonable-sized run of 5-10,000 copies, that a rights-managed stock fee (e.g. from Alamy, Corbis, or Getty) would run somewhere between $150-500 ... you might try "window-shopping" at those sites for a similar image.
OK -- I just looked at their site. As either a consumer- or worker-owned cooperative I would be inclined to discount the price just a bit from what I'd charge AT&T ... but that's my personal feeling regarding that type of organization. And a nice photo credit -- especially if they include a referral, is definitely worth the price of an ad in a similarly-sized publication.
Good luck! |
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07/24/2008 11:17:43 PM · #9 |
I was just checking out a "test pricing" feature over at PhotoShelter.com ... to use a single image in a promotional calendar with a printing/circulation of 10,000 they suggest $599 as the "medium" rights-managed price.
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