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05/17/2008 10:41:21 PM · #1 |
| I've been asked about doing family portraits and I would love to do them, but I have no idea what to charge. They would be outdoor, not studio. Suggestions? |
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05/18/2008 12:39:27 AM · #2 |
Most people expect to buy portraiture in a package. Your goal is to sell them a LARGE print, framed, for their house. Why? Profit sure, but many people will see it and ask about it and get you more business. The kids will grow and style will change (clothes, hair) and they'll want a new one. If it's a small image (8x10, 11x14) it's not going ot be seen as much, be as impressive, or be replaced as often.
The easiest way to sell large prints is to have them on display, to have them as the focal point of your packages, to shoot a lot of scenery with the family so they'll need a large print to see themselves properly.
At the shoot do more than the one big group - take an hour and do each person, each couple or kids, subgroups, etc.
Then you offer a 'one hour on location, 24x36 framed canvas print and 10 gift prints' for $X.
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05/18/2008 09:27:05 AM · #3 |
I offer a variety of packages with my portrait sessions. I am testing the waters with a package for large family groups that consists of an album with 20 5x7 photos or a print credit to choose exactly what they want. Each family unit would purchase their own package and choice. I have had a couple of orders for the album but most seem to be shooting for the print credit.
I also agree with Prof Fate, I haven't tried that yet but it is something to consider.
Message edited by author 2008-05-18 09:29:38. |
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05/19/2008 03:37:53 PM · #4 |
Originally posted by Prof_Fate:
Most people expect to buy portraiture in a package. Your goal is to sell them a LARGE print, framed, for their house. Why? Profit sure, but many people will see it and ask about it and get you more business. The kids will grow and style will change (clothes, hair) and they'll want a new one. If it's a small image (8x10, 11x14) it's not going ot be seen as much, be as impressive, or be replaced as often.
The easiest way to sell large prints is to have them on display, to have them as the focal point of your packages, to shoot a lot of scenery with the family so they'll need a large print to see themselves properly.
At the shoot do more than the one big group - take an hour and do each person, each couple or kids, subgroups, etc.
Then you offer a 'one hour on location, 24x36 framed canvas print and 10 gift prints' for $X. |
Excellent advice, sir!
When I did senior portraits I just charged a sitting fee and the cost of prints, but I see the better logic here. |
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