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DPChallenge Forums >> Business of Photography >> Wholesale Lenses
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05/13/2008 09:38:44 AM · #1
Are there any retailers that offer wholesale accounts for those of us with photography businesses? I'm wondering if they offer cameras, lenses, and accessories at wholesale prices rather than retail?
05/13/2008 09:53:20 AM · #2
Cameras and lenses are sold at very low margins. The NY online/mail order merchants often sell retail for lower prices than local merchants pay wholesale.

Profits are made on bags, cases, memory cards and other accessories.
05/13/2008 10:02:55 AM · #3
Originally posted by scarbrd:

Cameras and lenses are sold at very low margins. The NY online/mail order merchants often sell retail for lower prices than local merchants pay wholesale.

Profits are made on bags, cases, memory cards and other accessories.


So that's a no?
05/13/2008 10:06:40 AM · #4
Originally posted by KevinG:

Originally posted by scarbrd:

Cameras and lenses are sold at very low margins. The NY online/mail order merchants often sell retail for lower prices than local merchants pay wholesale.

Profits are made on bags, cases, memory cards and other accessories.


So that's a no?


Yup... You won't find it anywhere. Back in the day we used to get a discount at our local professional supply house, but cameras and lenses were not included. Discount was on film, paper, chemicals, lights, stuff like that; these had higher margins for the retailer.

R.

Message edited by author 2008-05-13 10:08:01.
05/13/2008 10:18:08 AM · #5
Have you ever seen that commercial around 4 am in the morning for "Discount Direct"?

A membership based home improvement wholesale discount business?

Anyway, my wife and I went to check it out.

It seemed like a winner until they told us the membership fee. $6K for the first two years, $200 dollars the next 10 years, and free after that.

Anyway, they had more than home improvement stuff.

They also had home entertainment, and electronics as well.

I asked the sales guy if they had access to camera gear.

He said yes, and only Canon.

I told my wife we needed the membership.

But, as good wives are, she said it was too expensive up front, and we did not get the membership.

If they do sell Canon gear, it is at wholesale prices, but the savings is a mere %35 from retail.

That's all I have.
05/13/2008 10:20:39 AM · #6
Originally posted by Man_Called_Horse:

If they do sell Canon gear, it is at wholesale prices, but the savings is a mere %35 from retail.


35%? Thirty-Five? You got to be kidding... Do you mean 3-5% perhaps?

R.

Message edited by author 2008-05-13 10:21:02.
05/13/2008 10:43:26 AM · #7
Originally posted by Bear_Music:

Originally posted by Man_Called_Horse:

If they do sell Canon gear, it is at wholesale prices, but the savings is a mere %35 from retail.


35%? Thirty-Five? You got to be kidding... Do you mean 3-5% perhaps?

R.


Nope, that is what the sales person said.

Electronics, including the Canons, as much as %35 off retail.

The home improvements were %50 off retail.
05/13/2008 10:46:30 AM · #8
Originally posted by Man_Called_Horse:


Nope, that is what the sales person said.

Electronics, including the Canons, as much as %35 off retail.

The home improvements were %50 off retail.


Well there ya go: "as much as"... Not gonna get anything LIKE 35% on high-end Canon products, though I suppose it's possible the Canon P&S cams have a higher margin. But my camera store on the Cape is a good-size Canon dealer, and he showed me what they were paying once, and there's not much margin there at all...

R.
05/13/2008 10:52:59 AM · #9
Originally posted by Bear_Music:

Originally posted by Man_Called_Horse:


Nope, that is what the sales person said.

Electronics, including the Canons, as much as %35 off retail.

The home improvements were %50 off retail.


Well there ya go: "as much as"... Not gonna get anything LIKE 35% on high-end Canon products, though I suppose it's possible the Canon P&S cams have a higher margin. But my camera store on the Cape is a good-size Canon dealer, and he showed me what they were paying once, and there's not much margin there at all...

R.


But, you are missing the point Robert.

The electronics that they sell has a higher margin then cement, or lumber, or brick at wholesale.

Home improvements can be sold at %50 off easier than electronics.

Point being, the membership at "Discount Direct" only purchases at the wholesale level.

Even if a member is purchasing a p&s at $100 wholesale, they are still saving a couple hundred dollars.

Do you not agree that this is a much better deal than the average camera store can provide, even with the huge up front membership fee?
05/13/2008 10:56:05 AM · #10
Originally posted by Man_Called_Horse:

Even if a member is purchasing a p&s at $100 wholesale, they are still saving a couple hundred dollars.

Do you not agree that this is a much better deal than the average camera store can provide, even with the huge up front membership fee?

You did say $6000 for the first two years, right?

How much do you have to SPEND to recoup that fee?

Doesn't sound like any deal at all to me.
05/13/2008 10:59:00 AM · #11
Originally posted by NikonJeb:

Originally posted by Man_Called_Horse:

Even if a member is purchasing a p&s at $100 wholesale, they are still saving a couple hundred dollars.

Do you not agree that this is a much better deal than the average camera store can provide, even with the huge up front membership fee?

You did say $6000 for the first two years, right?

How much do you have to SPEND to recoup that fee?

Doesn't sound like any deal at all to me.


Well, yeah, if you pay for the membership and don't use it to your full advantage, sure.

But, if you stay a member for 12 years plus, do the math.
05/13/2008 10:59:40 AM · #12
Originally posted by Bear_Music:

Originally posted by Man_Called_Horse:


Nope, that is what the sales person said.

Electronics, including the Canons, as much as %35 off retail.

The home improvements were %50 off retail.


Well there ya go: "as much as"... Not gonna get anything LIKE 35% on high-end Canon products, though I suppose it's possible the Canon P&S cams have a higher margin. But my camera store on the Cape is a good-size Canon dealer, and he showed me what they were paying once, and there's not much margin there at all...

R.


I'm almost 100% sure they were discounting from the MSRP and not from the retail price. You were talking to a salesman MCH, and he told you what you wanted to hear. I used to work in the business and I never ever sold a camera at the MSRP, that was used to make our retail price look good, and it worked most of the time.

Message edited by author 2008-05-13 11:02:08.
05/13/2008 11:03:09 AM · #13
Originally posted by Jac:

[quote=Bear_Music] [quote=Man_Called_Horse]

I'm almost 100% sure they were discounting from the MSRP and not from the retail price. You were talking to a salesman MCH, and he told you what you wanted to hear.


Jac, with respect, do you think I am an idiot?

It was not at the MSRP, and every thing was put to the prospective members in full detail and disclosure.

Done with this thread.


05/13/2008 11:06:24 AM · #14
Originally posted by Man_Called_Horse:

Even if a member is purchasing a p&s at $100 wholesale, they are still saving a couple hundred dollars.

Do you not agree that this is a much better deal than the average camera store can provide, even with the huge up front membership fee?

Originally posted by NikonJeb:

You did say $6000 for the first two years, right?

How much do you have to SPEND to recoup that fee?

Doesn't sound like any deal at all to me.


Originally posted by Man_Called_Horse:

Well, yeah, if you pay for the membership and don't use it to your full advantage, sure.

But, if you stay a member for 12 years plus, do the math.


Okay.....at $200 a year, that's another $200 for the next ten years.....all told, $8000, an investment, you say......for ten years, that amortizes out as $800 per year.

You'd have to spend how much per year to realize a savings?

How much DO you spend per year on equipment?

I am genuinely curious.

Message edited by author 2008-05-13 11:07:04.
05/13/2008 11:07:04 AM · #15
Originally posted by NikonJeb:


You did say $6000 for the first two years, right?

How much do you have to SPEND to recoup that fee?

Doesn't sound like any deal at all to me.


Well, if you're doing a lot of home improvements, you can recoup that easily... That stuff is EXPENSIVE. Priced any kitchen cabinets lately? How about high-end home theater systems?

R.
05/13/2008 11:07:55 AM · #16
Originally posted by NikonJeb:


You did say $6000 for the first two years, right?

How much do you have to SPEND to recoup that fee?

Doesn't sound like any deal at all to me.


Originally posted by Bear_Music:

Well, if you're doing a lot of home improvements, you can recoup that easily... That stuff is EXPENSIVE. Priced any kitchen cabinets lately? How about high-end home theater systems?

R.

Oh, DUH!!!!!

I forgot it's NOT just camera stuff!!

Never mind, LOL!!!
05/13/2008 11:28:52 AM · #17
Originally posted by Bear_Music:

Priced any kitchen cabinets lately?


LOL, unfortunately yes. It came as a bit of a shock to me that the *average* bill for cabinets in a new kitchen is $30k. And lo and behold, ours cost... well, you guessed it.

I can see that if someone is just embarking on remodeling, or is remodeling houses to "flip" this could be a very good deal. I wouldn't do it personally, since we often wind up wanting a very specific material or product, and often the discounters don't handle specialty stuff. If I were flipping, I'd really think about it.
05/13/2008 02:28:35 PM · #18
Originally posted by Jac:

Originally posted by Bear_Music:

Originally posted by Man_Called_Horse:


Nope, that is what the sales person said.

Electronics, including the Canons, as much as %35 off retail.

The home improvements were %50 off retail.


Well there ya go: "as much as"... Not gonna get anything LIKE 35% on high-end Canon products, though I suppose it's possible the Canon P&S cams have a higher margin. But my camera store on the Cape is a good-size Canon dealer, and he showed me what they were paying once, and there's not much margin there at all...

R.


I'm almost 100% sure they were discounting from the MSRP and not from the retail price. You were talking to a salesman MCH, and he told you what you wanted to hear. I used to work in the business and I never ever sold a camera at the MSRP, that was used to make our retail price look good, and it worked most of the time.


I am sure the camera gear was about 35% of MSRP. Most of the prices you see on the New York stores should not be considered retail (thus the term "street") those prices are at or very near cost- with the exception of products that the companies are enforcing minimum advertised pricing policies- you can usually tell those because many will say something like Email us for a better price. I sold cameras for six or seven years and for the first year we sold things at MSRP (which the shop had done for decades), but then once people figurered out that dang internet thing we had to drop our prices. We used to love people that would sit through a sales pitch then pull out ads from Royal Camera or one of the other scummy shops, and ask us if we could match the price. We'd tell them that company won't sell to them at that price. We got to the point we'd hand people the phone and let them try and order it right there. I paid for my car thanks to those people.
05/13/2008 03:29:26 PM · #19
Just a thought about this company maybe they are selling at a loss intending to gather a bunch of memberships at $6000 a pop and then bailout on the company and leave everyone stranded.
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