You can ask for references of similar events they've shot in the past. If it's a 'real studio' your talking to fine, if not ask if they have proof of liability insurance (for many reasons, but the main one is if they won't or can't spend $500/year on insurance they're not really serious about what they're doing).
You could call some sports leagues (soccer, baseball) and see who shoots their team and individual photos, or call some local high schools and see who shoots their proms, and then you can ask how satisfied they were with the photographer and the results.
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