How do you Advertise? - DPChallenge Forums

02/20/2008 12:14:31 PM · #1

Yes, yet another question from your favorite bored typer :)

I'm interested in how you all advertise your businesses? besides word of mouth, your websites, and the yellow pages. who do you go about getting your name and what you do out there to the masses?

ie. how do you advertise for weddings? for schools/seniors? for teams?

FocusPoint

XIAOMI Redmi Note 8 Pro

02/20/2008 12:17:04 PM · #2

Laser-print on the moon during eclipse :P

02/20/2008 12:19:46 PM · #3

Originally posted by FocusPoint:

Laser-print on the moon during eclipse :P

I wish...lol

02/20/2008 02:02:36 PM · #4

bump

02/20/2008 02:47:19 PM · #5

Do I need a bilboard?

Prof_Fate

02/20/2008 04:24:44 PM · #6

Yellow pages? Nope, for several reasons. First, it's only good for getting price shoppers 'How much is your 8x10?'
The main reason - who has yellow pages anymore? I've not had one in my house for over 4 years! I got Vonage, before that cable phone and of course cell phones. None come with phone books. Yellowbook.com and the similar are on line and free (or you can pay).

Remember, at least half of every advertising dollar is wasted. You just never which half!

Frequency is the key - don't do it (whatever IT is) often enough then don't bother doing it all.

I have a website and this year started an emailing program. It's cheap, and that means I'll do it frequently.
Direct mail - again, frequency is the key. I've been told this works well, but you have to hit your prospects OFTEN - HS seniors perhaps 4 to 7 times in the spring - add that up - it's not cheap. Buy a mailing list ($1500 and up) and 1/3 of the addresses are no good (so I'm told by those that buy the lists) and mail 5 times...$2.00 in postage alone per person for the mailings, and what you mail could run 20c to $1 per...figure 30c average, so another 1.50..$3.50 times 1000 names is $3500. If you averge $800/senior with 20% costs, (net $540) you need 7 seniors to make this break even assuming your time has no value. I hear it works, but it's a gamble as much as it is an investment.

I've done newspaper ads - sometimes the work, sometimes they don't. No clue why in either case.

I'm considering cable or billboards - more for name recognition than actual business in the door. I wan to get past the 'Who? Never heard of 'im!"

Bridal shows work well, for weddings anyway. And you can advertise on a million different wedding websites - from free to $200/month, plus various bridal magazines.

Some communities have community magazines (we don't here).

Today creating 'buzz' works well, it's a spin on word of mouth.

Partnering with non profits can work, or donating to auctions, etc. I've done this. It's helped some, but nothing to talk about.

Partnering with businesses that market to the same group can work too - pics of brides in a bridal shop for example. I've just started doing this.

02/20/2008 04:31:37 PM · #7

what do you mean by creating buzz? we all hear the word... but in your mind how does that play out?