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12/17/2007 08:28:09 AM · #1 |
I've just finished my third ever family portrait session. For the first two families, the clients were only interested in getting prints, and spent $500 and $300 on prints, though more will be bought a little later from one, and the other is excited to have more shots done once their children's braces are off.
I emailed proofs to the third clients, and they say they are "awesome!", and they're going to sort out what they want printed. But they also asked what would be the cost of the digital image files at a good resolution.
Here's my print pricing:
4x6 = $12.50
5x7 = $15.00
8x10 = $17.50 (also makes a sheet of 8 wallet sized, 2.5x3.5 = 5x7)
10x15 = $23.00
I'm not worried about money, and I've already got $200 from them through a trade-off deal. I'm just at a loss as to how to answer them, and what is really a fair price for the files???
Any advice is much appreciated!
Message edited by author 2007-12-17 08:29:36.
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12/17/2007 08:56:43 AM · #2 |
I charge them $100 for a CD full of all the pictures I took ... resized down to 4x6" (1200x1800) and with a print permission form for 4x6" prints (anything larger and they have to come back to me for prints).
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12/17/2007 09:58:07 AM · #3 |
Originally posted by Strikeslip:
I've just finished my third ever family portrait session. For the first two families, the clients were only interested in getting prints, and spent $500 and $300 on prints, though more will be bought a little later from one, and the other is excited to have more shots done once their children's braces are off.
I emailed proofs to the third clients, and they say they are "awesome!", and they're going to sort out what they want printed. But they also asked what would be the cost of the digital image files at a good resolution.
Here's my print pricing:
4x6 = $12.50
5x7 = $15.00
8x10 = $17.50 (also makes a sheet of 8 wallet sized, 2.5x3.5 = 5x7)
10x15 = $23.00
I'm not worried about money, and I've already got $200 from them through a trade-off deal. I'm just at a loss as to how to answer them, and what is really a fair price for the files???
Any advice is much appreciated! |
How much would you expect to profit if you were to sell prints to them?
You can't know for certain how many prints they'd otherwise order, but you can estimate and I'd do so on the high side. Then subtract your cost for the prints and round up. |
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12/17/2007 04:00:37 PM · #4 |
Thanks guys. Still not sure what I'll do. The safest thing is to make my wife decide. That way she can't give me a hard time over it later. ;-)
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12/17/2007 05:13:10 PM · #5 |
While I know more people are asking for CDs, I think you risk your reputation by allowing clients to show department store prints of your work. It's always possible the printer could be out of calibration or the operator might like really warm images.
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12/17/2007 06:30:15 PM · #6 |
Originally posted by Nusbaum:
While I know more people are asking for CDs, I think you risk your reputation by allowing clients to show department store prints of your work. It's always possible the printer could be out of calibration or the operator might like really warm images. |
That's part of the reason I restrict my customers to only being able to print 4x6s from the files. Anything larger (which would mean "more noticeable" and more likely to affect my reputation) must be printed by me.
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12/17/2007 07:36:08 PM · #7 |
Several ways to approach this, and I do them all depending on the type of photography.
Lo res, hi res, all the files, only the poses they bought, and the price varies based on lots of variables, and in some cases it's free - IF they spend up to a certain thresh hold.
For example...
Yearbook/headshot type of thing I've sold a file for as little as $25. Cheap, since a corp headshot on disk can run $150. Once they have the file, well, too bad for you what they do with it. I learned my lesson on the 'income lost' scenario. EXAMPLES: A HS kid wanted headshots for his acting portfolio. A Class of '62 reunion attendee wanted the head shot for use in the University's Board of Directors Annual Report. $25 is way too cheap for these uses.
Weddings...usually they want them all, and instead of an album - as a way to get off cheap. So I well a low-res disk at the same price as printed proofs and a hi-res disk as the same price as an album. Buy the prints or album and the disk is then half off.
For portrait work, if they spend $500 or more, then they get the poses they chose/bought in low-res (640 on the long side) for web/email use. No one's asked for a hi-res yet, but for a $1000 purchase I'll probably throw it in. In other words, it's a bonus item not for sale by itself.
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