Well, I'm not too entirely sure either, but maybe look at it from their point of view.
If you were interviewing a potential photographer for your school, what would YOU expect to see? I think I would want to see the styles available and samples of the quality of work, be it in a formal portfolio or even a brochure, in addition, some shots of where the studio is and it's layout, with a safe environment being an important factor, plus some additional information such as insurance papers, testimonials, samples of other client-based works, etc.
I would be less impressed with someone that fit into a cookie-cutter, industry-standard, expected xerox copy of what every other potential interviewee showed me during an interview, and would probably be refreshing to meet someone confidant and with a passion for what they do.
Selling yourself is easy if you believe in yourself and what you have to offer.
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